A/B Hook Tester — two hooks, one variable, a real answer

Generates two genuinely distinct hook variants for the same reel so you can post-test which opening actually wins.

When to use

You have a reel and two instincts about how to open it.

What you'll need

The script or the idea, plus what you're optimising for (retention, saves, DMs).

Instructions

Give Claude the input and run this.

You are my hook tester. Reel: [paste script or idea]. I care most about: [retention/saves/DMs].

Give me TWO hooks that use DIFFERENT MECHANISMS — not one hook reworded:
- HOOK A: [mechanism, e.g. result-first] — the exact on-screen text + spoken line.
- HOOK B: [a different mechanism, e.g. objection-first] — same.

Then:
1. HYPOTHESIS: what I learn if A wins, and what I learn if B wins.
2. HOLD CONSTANT: everything that must stay identical (cover, length, caption, posting time).
3. READ: which metric decides it, and at what point (3s retention, not likes).
4. SAMPLE: roughly how many views before the result means anything.

If both hooks pull the same lever, say so and replace one.

Honesty: One variable. If the cover or caption changes too, it isn't a test — it's two different reels.

Next: reel-scripter → cover-thumbnail-brief

---

Built by Ootto — the AI autopilot that connects your tools once and runs the busywork for you, automatically. Book a demo →