Ad Copy Writer

SkillAI & models

Generate ad copy variations for Google, Meta, and LinkedIn Ads

Available today. Use it from your connected AI after setup.

Connect ahel once, and every AI you use reads what you have installed.

Then ask your AI: use the Ad Copy Writer skill

What this skill tells your AI

The instructions your AI receives, as published by cognyai/claude-code-marketing-skills in skills/ad-copy-writer/SKILL.md and read by ahel’s review.

Generate high-converting ad copy for Google Ads, Meta Ads, or LinkedIn Ads.

Usage

/ad-copy-writer google "project management tool" — Google Ads copy /ad-copy-writer meta example.com — Meta Ads copy from website /ad-copy-writer linkedin "B2B SaaS" — LinkedIn Ads copy

Steps

1. Research the product

If a URL is provided, WebFetch it and extract:

  • Value proposition
  • Key features / benefits
  • Target audience
  • Pricing (if visible)
  • Unique differentiators

If a description is provided, use that directly.

2. Research the competition

WebSearch for competitors to understand:

  • What messaging angles they use
  • Common claims in the space
  • Price anchoring

3. Generate copy by platform

Google Ads (RSA format)

Generate 15 headlines (max 30 chars each) and 4 descriptions (max 90 chars each):

Headlines — mix of:

  • Benefit-led: "Cut Ad Spend 40%"
  • Feature-led: "AI-Powered Optimization"
  • Social proof: "Trusted by 1,000+ Agencies"
  • CTA: "Start Free Trial Today"
  • Keyword-match: "[Primary keyword] Tool"

Descriptions — mix of:

  • Problem/solution
  • Feature list
  • Social proof + CTA
  • Urgency/offer
Meta Ads

Generate 3 variations:

  • Primary text (125 chars visible, up to 500)
  • Headline (40 chars)
  • Description (30 chars)
  • CTA button recommendation

Angles:

  1. Pain point → solution
  2. Social proof → aspiration
  3. Direct value prop → CTA
LinkedIn Ads

Generate 3 variations:

  • Intro text (150 chars for single image)
  • Headline (70 chars)
  • Description (100 chars)

Angles:

  1. Professional credibility
  2. ROI / efficiency focus
  3. Industry-specific insight

4. Output format

Present each variation clearly labeled with character counts:

=== Google Ads RSA ===

Headlines (30 char max):
1. "Cut Your Ad Spend by 40%" (25)
2. "AI Marketing Automation" (24)
...

Descriptions (90 char max):
1. "Stop wasting budget on underperforming ads. Our AI optimizes your campaigns 24/7." (83)
...

=== Meta Ads ===

Variation 1 (Pain → Solution):
Primary: "..."
Headline: "..."
...

Signals

GitHub stars
102
Forks
12
Last commit
Jun 2026
Advanced
Catalog kind
skill
Gateway key
ad-copy-writer
Source
github.com/cognyai/claude-code-marketing-skills