/socialforge:adapt-copy — Copy Adapter

Transform a single caption brief into platform-optimized copy for each target platform.

Context efficiency

Asset-heavy skill. Grep before Read the asset catalog (${CLAUDE_PLUGIN_DATA}/socialforge/brands/<brand>/asset-index.json) — never list the asset directory. Reference generated images / videos by path, not by loading metadata. Brand profile loads once per session.

Process (Per Post x Per Platform)

1. Load post brief (topic, caption_brief, CTA, hashtags, campaign)
2. Load brand-config.json (tone, hashtags, language settings)
3. Load compliance-rules.json (banned phrases, disclaimers)
4. For X/Twitter posts with live-source context, read the optional X/Twitter research intake note and use only reviewed evidence
5. Generate platform-specific copy:

Platform	Tone	Limit	Hashtags	Link
LinkedIn	Professional	3,000 chars (140 before fold)	3-5	Direct URL
Instagram	Conversational	2,200 chars	20-30 (first comment)	Link in bio
X/Twitter	Punchy, concise	280 chars	1-2	Direct URL
Facebook	Casual	500 chars optimal	1-3	Direct URL
YouTube	Description format	5,000 chars	3-5	Direct URLs
TikTok	Casual, trend-aware	2,200 chars	3-5 (trending + branded)	Link in bio
Threads	Conversational	500 chars	1-3	Direct URL
Bluesky	Concise, community-first	300 chars	1-2 (via tag facets)	Direct URL

6. Apply brand hashtags (always_include + campaign-specific)
7. Run compliance check - flag banned phrases, add disclaimers
8. Handle bilingual posts if configured
9. Save to production/copy/post-{id}-{platform}-copy.txt

No significance markers. Never write a line whose only job is to announce that the next line matters: "here's the thing", "the thing is,", "here's the kicker", "here's where it gets interesting", "that's the part that got me", "let that sink in", "read that again". They read as machine-written, and on a 280-character platform they spend budget the point needs. Lead with the specific instead — "Approvals went from 14 days to 31" beats "Here's the thing about approval timelines". Same for stacked soft adverbs (honestly / genuinely / truly / literally / actually / basically): at most one per caption, never two in a sentence.

This is a writing rule enforced by the copy-adapter agent, not a scan. SocialForge ships no AI-tell scanner on purpose — caption-length copy has no document structure to measure, and per-1000-word metrics are noise at 280 characters.

Compliance Check (Mandatory)

Before saving any copy:

• Scan against compliance-rules.json banned_phrases
• Check data claims against data_claim_rules
• Add required disclaimers per platform
• Verify platform-specific rules (link policy, hashtag limits)
• For X/Twitter source notes, verify quotes, public metrics, and dates before using them as claims

Critical violations BLOCK — copy cannot proceed. Warnings are noted but don't block.

Output

Copy adapted: Post P04
  LinkedIn: 847 chars (under 3000) ✓ | 4 hashtags ✓ | CTA: direct link ✓
  Instagram: 1,203 chars ✓ | 25 hashtags (first comment) ✓ | CTA: link in bio ✓
  X: 267 chars (under 280) ✓ | 2 hashtags ✓ | CTA: direct link ✓
  Compliance: PASSED (0 critical, 1 warning: "consider adding source for 47% claim")

Timeout & Fallback

• Copy generation: 30-second timeout per platform variant
• Compliance check: 10-second timeout. If fails, flag for manual review