Campaign Concepts and Copy

SkillCommunication

This skill lets your AI draft paid-ad campaign concepts, messaging, ad copy, creative briefs, and production plans. Every idea it produces is grounded in your brand profile, campaign objective, and the requirements of the platforms you are advertising on. You can supply audit evidence so the concepts stay tied to real sources.

Available today. Use it from your connected AI after setup.

After adding it, share your brand profile, campaign objective, and target platforms, then ask your AI to create a campaign or draft ad concepts. You can also start by requesting a campaign brief.

Then ask your AI: use the Campaign Concepts and Copy skill

What your AI can do with it

  • Draft paid-ad campaign concepts from your brand profile and goals
  • Write ad copy and messaging for a stated campaign objective
  • Create creative briefs you can hand to designers or media teams
  • Outline production plans for turning concepts into finished ads
  • Shape concepts to match each platform's requirements
  • Ground ideas in sources and audit evidence you provide

What this skill tells your AI

The instructions your AI receives, as published by agricidaniel/claude-ads in skills/ads-create/SKILL.md and read by ahel’s review.

  1. Load the validated setup/brand profile, objective, audience, offer, proof, platform/placement requirements, policy context, and optional audit findings.
  2. Separate factual claims, operator-approved claims, and creative hypotheses.
  3. Generate materially distinct strategic concepts, not cosmetic rewrites.
  4. For each concept, define insight, promise, proof, hook, narrative, CTA, objections, platform adaptations, destination, and experiment hypothesis.
  5. Validate copy limits and policy against current platform references. Load only the active files among ads/references/google-creative-specs.md, meta-creative-specs.md, youtube-creative-specs.md, linkedin-creative-specs.md, tiktok-creative-specs.md, and microsoft-creative-specs.md; use the dated source ledger for every current specification claim.
  6. Return a versioned creative brief and copy deck inside the run directory.

Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated claims. Human review remains required before production or launch.

Signals

GitHub stars
9k
Forks
1k
Last commit
Sep 2026
Advanced
Catalog kind
skill
Gateway key
ads-create
Source
github.com/agricidaniel/claude-ads