Paid Media Plan

SkillAI & models

ads-plan is a skill that lets your AI draft a complete paid-advertising plan, covering goals, budgets, audiences, and measurement. Once added, your AI can produce a professional strategy for an ad plan, media plan, PPC strategy, or paid-social strategy. The plan also covers platform selection, campaign structure, creative direction, experiments, governance, rollout, and reporting.

Available today. Use it from your connected AI after setup.

Add the skill, then ask your AI to create a paid-advertising plan for your product or campaign. Include your goals, budget, and audience details so the plan fits your situation.

Then ask your AI: use the Paid Media Plan skill

What your AI can do with it

  • Draft a complete paid-advertising strategy
  • Set campaign objectives and plan budgets
  • Choose ad platforms and define target audiences
  • Structure campaigns and outline creative direction
  • Plan measurement, reporting, and experiments
  • Map out governance and a rollout sequence

What this skill tells your AI

The instructions your AI receives, as published by agricidaniel/claude-ads in skills/ads-plan/SKILL.md and read by ahel’s review.

  1. Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input.
  2. Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria.
  3. Evaluate channel roles and exclusions from first principles; do not require every supported platform. For a channel outside the twelve-platform contract, load ads/references/additional-platforms.md and return a research lead unless its current buying, eligibility, measurement, and creative evidence is present.
  4. Specify campaign architecture, audience strategy, creative system, budget and pacing, measurement, experiments, policy controls, and operating cadence.
  5. Phase prerequisites before launch, learning, optimization, and scale.
  6. Assign every action an owner, timing, dependency, guardrail, evidence, success measure, and rollback or exit condition.
  7. Return canonical JSON and render the requested human plan.

A plan is advisory. It becomes an account change only through launch or optimize mutation gates.

Signals

GitHub stars
9k
Forks
1k
Last commit
Sep 2026
Advanced
Catalog kind
skill
Gateway key
ads-plan
Source
github.com/agricidaniel/claude-ads