Analytics Setup
SkillDatabases & dataSets up analytics and tracking for funnel pages. Covers GA4, Meta Pixel, Google Tag Manager, conversion tracking, and UTM parameter handling.
Available today. Use it from your connected AI after setup.
No other account needed.
Connect ahel once, and every AI you use reads what you have installed.
Then ask your AI: use the Analytics Setup skill
What this skill tells your AI
The instructions your AI receives, as published by ominou5/funnel-architect-plugin in skills/analytics-setup/SKILL.md and read by ahel’s review.
Track everything. If you can't measure it, you can't improve it.
GA4 (Google Analytics 4)
Basic Installation
<!-- Place in <head> of every page -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'G-XXXXXXXXXX');
</script>
Custom Events for Funnels
// Track CTA clicks
document.querySelectorAll('.cta-primary').forEach(btn => {
btn.addEventListener('click', () => {
gtag('event', 'cta_click', {
event_category: 'funnel',
event_label: btn.textContent.trim(),
page_title: document.title
});
});
});
// Track form submissions
document.querySelectorAll('form').forEach(form => {
form.addEventListener('submit', () => {
gtag('event', 'form_submit', {
event_category: 'funnel',
event_label: form.getAttribute('name') || 'unnamed',
page_title: document.title
});
});
});
// Track scroll depth
let scrollMarks = [25, 50, 75, 100];
window.addEventListener('scroll', () => {
const percent = Math.round((window.scrollY / (document.body.scrollHeight - window.innerHeight)) * 100);
scrollMarks = scrollMarks.filter(mark => {
if (percent >= mark) {
gtag('event', 'scroll_depth', { event_category: 'engagement', event_label: mark + '%' });
return false;
}
return true;
});
});
Meta Pixel (Facebook)
<!-- Place in <head> -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID');
fbq('track', 'PageView');
</script>
Key Events to Track
// Lead captured
fbq('track', 'Lead', { content_name: 'Free Guide Opt-In' });
// Registration
fbq('track', 'CompleteRegistration', { content_name: 'Webinar' });
// Purchase
fbq('track', 'Purchase', { value: 297, currency: 'USD' });
// Add to cart
fbq('track', 'AddToCart', { value: 47, currency: 'USD' });
UTM Parameter Handling
Standard UTM Parameters
?utm_source=facebook
&utm_medium=cpc
&utm_campaign=webinar-launch
&utm_content=headline-a
&utm_term=marketing-course
Capture and Store UTMs
// Save UTMs to localStorage for attribution
const params = new URLSearchParams(window.location.search);
const utmKeys = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_content', 'utm_term'];
const utms = {};
utmKeys.forEach(key => {
const val = params.get(key);
if (val) utms[key] = val;
});
if (Object.keys(utms).length > 0) {
localStorage.setItem('funnel_utms', JSON.stringify(utms));
}
// Append UTMs to form submission as hidden fields
document.querySelectorAll('form').forEach(form => {
const stored = JSON.parse(localStorage.getItem('funnel_utms') || '{}');
Object.entries(stored).forEach(([key, val]) => {
const input = document.createElement('input');
input.type = 'hidden';
input.name = key;
input.value = val;
form.appendChild(input);
});
});
Tracking Checklist
- GA4 installed on all pages
- Meta Pixel installed (if running Facebook ads)
- Custom events for CTA clicks, form submissions, scroll depth
- UTM parameters captured and stored
- Conversion goals set up in GA4
- Form submissions tracked as conversions
- Thank-you page tracked as destination goal
Signals
- GitHub stars
- 81
- Forks
- 18
- Last commit
- Mar 2026
Advanced
- Catalog kind
- skill
- Gateway key
analytics-setup- Source
- github.com/ominou5/funnel-architect-plugin