App Store & Marketplace Copywriting

SkillDocs & knowledge

Generate structured, conversion-focused App Store, Google Play, and CoolApk (酷安) listings, release notes, subtitle taglines, and screenshot promotional text. Use when preparing app releases, store submissions, or marketing assets.

Available today. Use it from your connected AI after setup.

Connect ahel once, and every AI you use reads what you have installed.

Then ask your AI: use the App Store & Marketplace Copywriting skill

What this skill tells your AI

The instructions your AI receives, as published by shangjin-xiao/thoughtecho in .agents/skills/app-store-copy/SKILL.md and read by ahel’s review.

Optimized for mobile app stores (iOS App Store, Google Play, CoolApk, domestic Android stores), balancing App Store Optimization (ASO), readability on mobile screens, and brand tone.

When to Use

  • Preparing App Store / Google Play metadata and promotional text.
  • Writing version update notes (What is New / 更新日志).
  • Generating short, impactful caption text for app screenshot banners.

App Store Copy Structure

1. Title & Subtitle / Promotional Text (30 characters max)

  • Format: [App Name] - [Core Benefit / Identity]
  • Example: 心迹 - 你的专属灵感摘录本 / ThoughtEcho - Local-First Thought Journal

2. Promotional Intro (First 3 Lines before "More" button)

  • State the primary value proposition immediately.
  • Hook the user with the emotional and practical benefit.

3. Key Highlights (Bullet Points with Emojis)

  • 🎨 纸墨素笺 | 三套手工质感排版,重拾执笔温度
  • 🛡️ 本地优先 | 数据完全归你所有,私有云盘无缝同步
  • 💡 灵感伴侣 | 懂你所想的 Thoughter,让思考更有回响
  • ⚡ 纯净克制 | 无广告、无干扰、打开即写

4. Release Notes ("What is New") Template

  • Categorize changes into:
    • 新功能 (New Features): Highlight user benefits.
    • 🎨 体验优化 (Improvements): Smoother interactions, cleaner UI.
    • 🛠️ 问题修复 (Bug Fixes): Resolved issues described in user terms.

Signals

GitHub stars
45
Forks
6
Last commit
Sep 2026
Advanced
Catalog kind
skill
Gateway key
app-store-copy
Source
github.com/shangjin-xiao/thoughtecho