App Store Ads Operator

Apple Ads auth is separate from App Store Connect auth. Start read-only and require approval before live mutations.

Ground Rules

• Check asc ads --help or subgroup help before scripting.
• Use --output json for automation.
• Most commands need an org ID; prefer --org, or set ASC_ADS_ORG_ID.
• Never guess payload fields. Put Apple Ads JSON in files and pass --file.
• Do not mutate until the user names the org and approves the resource type.

Auth And Org

asc ads auth login --name "Marketing" --client-id "$ASC_ADS_CLIENT_ID" \
  --team-id "$ASC_ADS_TEAM_ID" --key-id "$ASC_ADS_KEY_ID" \
  --private-key "$ASC_ADS_PRIVATE_KEY_PATH" --org "$ASC_ADS_ORG_ID" --network

export ASC_ADS_CLIENT_ID="SEARCHADS_CLIENT_ID"
export ASC_ADS_TEAM_ID="SEARCHADS_TEAM_ID"
export ASC_ADS_KEY_ID="KEY_ID"
export ASC_ADS_PRIVATE_KEY_PATH="$HOME/.asc/apple-ads-private-key.pem"
export ASC_ADS_ORG_ID="123456"

asc ads auth status --validate --output json
asc ads auth doctor --output json
asc ads me view --output json
asc ads acls --output json

Org precedence: --org, ASC_ADS_ORG_ID, stored profile org_id, config ads.org_id.

Reads

asc ads campaigns --org "123456" --paginate --output json
asc ads campaigns view --org "123456" --campaign 987654321 --output json
asc ads ad-groups list --org "123456" --campaign 987654321 --output json
asc ads apps search --org "123456" --query "My App" --limit 10 --output json
asc ads product-pages list --org "123456" --adam-id 1234567890 --states VISIBLE --output json
asc ads creatives list --org "123456" --limit 100 --output json
asc ads geo search --org "123456" --query "San Francisco" --country-code US --limit 10 --output json
asc ads reports campaigns --org "123456" --file reporting-request.json --output json
asc ads reports keywords --org "123456" --campaign 987654321 --file reporting-request.json --output json

Reporting/find endpoints keep pagination in the JSON body.

Mutations

asc ads campaigns create --org "123456" --file campaign.json --output json
asc ads campaigns update --org "123456" --campaign 987654321 --file campaign-update.json --output json
asc ads ad-groups create --org "123456" --campaign 987654321 --file ad-group.json --output json
asc ads targeting-keywords create-bulk --org "123456" --campaign 987654321 --ad-group 123456789 --file keywords.json --output json
asc ads targeting-keywords delete-bulk --org "123456" --campaign 987654321 --ad-group 123456789 --file keyword-ids.json --confirm --output json
asc ads campaigns delete --org "123456" --campaign 987654321 --confirm

For raw API gaps:

asc ads api request --method POST --path v5/campaigns/find --org "123456" --file selector.json --output json

Raw paths must be Apple Ads v5 paths or full https://api.searchads.apple.com/api/v5/... URLs. DELETE still requires --confirm.

Live Test Checklist

Start with me view and acls; print org ID; create paused/future-dated resources named ASC CLI Live Test <timestamp>; save IDs; delete only the test parent campaign/ad group; list again to confirm cleanup. Apple may reject direct deletion for default product page creative ads.