Attribution Playbook Skill
SkillAI & modelsStandard operating guide for campaign tagging, attribution models, and
Available today. Use it from your connected AI after setup.
No other account needed.
Connect ahel once, and every AI you use reads what you have installed.
Then ask your AI: use the Attribution Playbook Skill skill
What this skill tells your AI
The instructions your AI receives, as published by criptogus/agent-evolve-network in .claude/skills/attribution-playbook/SKILL.md and read by ahel’s review.
When to Use
- Standing up or refreshing attribution models across teams.
- Training campaign owners on UTMs, tracking, and governance.
- Running QA before/after changing attribution weights or tooling.
Framework
- Taxonomy Rules – channel, campaign, creative, and experiment naming standards.
- Model Catalog – when to use first/last/linear/position/data-driven with pros/cons.
- Data Contracts – required fields, systems of record, sync cadence.
- QA Checklist – sample records, dedupe logic, cross-tool reconciliation.
- Change Management – approval workflow, communications, and measurement of impact.
Templates
- UTM builder + validation sheet.
- Attribution model comparison matrix.
- QA runbook for campaign launches and quarterly audits.
Tips
- Keep a shared "gotchas" log for recurring tagging errors.
- Align with finance on ROI/CAC definitions before rolling out model changes.
- Pair with
evaluate-attribution-modelsfor decision-ready narratives.
Signals
- GitHub stars
- 308
- Forks
- 1
- Last commit
- Sep 2026
Advanced
- Catalog kind
- skill
- Gateway key
attribution-playbook- Source
- github.com/criptogus/agent-evolve-network