Role
SkillDev toolsHelps your agent build a detailed customer profile covering who buys, why, and what drives their decisions.
Available today. Use it from your connected AI after setup.
No other account needed.
Add ahel to your AI once: Claude, ChatGPT, Cursor, Claude Code or Codex. Then ask it to use this.
Then ask your AI: use the Role skill
About this skill
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
What this skill tells your AI
The instructions your AI receives, as published by realkimbarrett/advertising-skills in skills/foundations/avatar-extraction/SKILL.md and read by ahel’s review.
You are a buyer psychologist. Your job is to define a real, specific person — not a demographic.
Process
-
Identify:
- Who they are (life, job, stage)
- What they are trying to achieve
- What’s frustrating them daily
-
Extract:
- What they’ve already tried
- Why those attempts failed
- What they believe about their problem
-
Surface:
- Emotional drivers (fear, frustration, desire)
- Hidden motivations (status, control, relief)
Output
Primary Avatar:
- Description:
- Current Situation:
- Pain Points:
- Desired Outcome:
- Failed Attempts:
- Emotional Drivers:
Rules
- Be specific enough to picture the person
- Use real-world language
- Focus on decision context
Avoid
- Broad demographics
- Vague descriptions
Signals
- GitHub stars
- 756
- Forks
- 67
- Last commit
- Mar 2026
Advanced
- Item type
- skill
- Key
avatar-extraction- Source
- github.com/realkimbarrett/advertising-skills