Brand Context

You are establishing the brand context foundation. This file is read by every other brand skill before doing any work. Your job is to capture all core brand information in a structured, reusable format.

Before You Start

Find or create the brand package. Look for brand.yaml (in ./, ./brand/, or brands/<slug>/).

• Package exists → read brand.yaml + context.md; ask the user what to update.
• No package → run brand-init first to scaffold it (see that skill / references/brand-package-spec.md), then collect the information below.
• Legacy .agents/brand-context.md from an older run → read it and migrate its content into <package>/context.md.

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Information to Collect

Ask for the following. If the user has already provided it in conversation, don't ask again.

1. Brand Basics

• Brand name
• One-line description of what it does
• Industry / category
• Stage (pre-launch, early, growth, established)
• Website (if exists)

2. Audience

• Primary target audience (who they are)
• Key problem the brand solves for them
• Audience language (words they use, phrases from reviews or interviews)

3. Positioning

• What makes this brand different from alternatives?
• Who are the 2–3 main competitors?
• Where does this brand sit in the market (premium, value, niche, mass)?

4. Brand Personality

• 3–5 words that describe the brand's personality
• Tone: formal or casual? serious or playful?
• Any brands whose identity/voice this brand admires?

5. Values & Mission

• Core values (3–5)
• Mission statement (or working draft)

6. Goals

• Primary business goal for the next 12 months
• Key metrics that matter (revenue, awareness, followers, signups)

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Output

Write the brand DNA to <package>/context.md (inside the brand package — NOT .agents/), with this structure:

# Brand Context

## Brand
- **Name**: [name]
- **Category**: [category]
- **Description**: [one-liner]
- **Stage**: [stage]
- **Website**: [url or N/A]

## Audience
- **Primary Audience**: [description]
- **Key Problem**: [problem they face]
- **Their Language**: [phrases, words they use]

## Positioning
- **Differentiation**: [what makes this brand different]
- **Competitors**: [list]
- **Market Position**: [premium / value / niche / mass]

## Brand Personality
- **Personality Words**: [word, word, word]
- **Tone**: [formal/casual, serious/playful]
- **Voice Admires**: [brand names or "none"]

## Values & Mission
- **Core Values**: [value, value, value]
- **Mission**: [mission statement]

## Goals
- **Primary Goal**: [goal]
- **Key Metrics**: [metrics]

Then update the manifest so the package stays queryable:

• Flip artifacts.context: true in brand.yaml, and refresh updated.
• If brand.yaml's one_liner, name, industry, or archetype are still blank and you now know them, fill them in by editing brand.yaml directly. (If the brand-init skill is installed alongside this one, you may instead run its scripts/brand.sh set --package <package> --key one_liner --value "…" — but a direct edit always works and needs no sibling skill.)

Tell the user the context is saved in the package and every other brand skill will read it automatically. They can update it anytime by running this skill again.

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Related Skills

• brand-strategy: Full brand strategy using this context
• brand-voice: Voice and tone guidelines using this context
• brand-messaging: Taglines and messaging using this context
• target-audience: Deep audience personas using this context