Create Brand Asset

Process for creating any branded visual asset (social graphics, one-pagers, banners, etc.).

MCP connectors

Connector	Purpose
Canva	Create and edit brand assets from templates
Claude Design	Generate presentations (fallback if Canva unavailable), videos, and motion graphics

Process

1. Load brand guidelines - read brand/brand-guidelines.md first
2. Identify the asset type - match to a template from the table below
3. Use the template - start from the existing template, don't design from scratch
4. Apply brand rules - colors, fonts, logo placement per guidelines
5. Export - save to the appropriate folder in brand/assets/
6. Log - note the asset in the channel's _insights.md if it's channel-specific

Design tool templates

Asset type	Tool	Template ID / location
Presentation deck	Canva	[your-canva-template-id]
LinkedIn carousel	Canva	Search "[your-company] carousel" in brand kit
Blog cover image	Canva	Search "[your-company] blog cover" in brand kit
Social media graphic	Canva	Search "[your-company] social" in brand kit
One-pager / PDF	Canva	Search "[your-company] one-pager" in brand kit
Email header	Canva	Search "[your-company] email" in brand kit
Event banner	Canva	Search "[your-company] event" in brand kit

Guardrails

• Always start from a template - never design from a blank canvas
• Never modify the logo - use it as-is from brand/assets/logo/
• Stay within the color palette - no off-brand colors
• Get approval before publishing any new asset type not in the table
• Save source files - keep editable versions alongside exports

Self-improvement

After the CAO reviews a design asset:

1. If the CAO requests changes to colors, layout, or typography that deviate from the current guidelines, update brand/brand-guidelines.md
2. If a new asset type is created that isn't in the Design tool templates table, add it
3. Update brand/_insights.md with what worked and what the CAO adjusted
4. If a design approach works well for a specific channel or format, save it as a reference in brand/_examples/