Anthropic Brand Styling

SkillMedia

This skill applies Anthropic's official brand colors and typography to documents, slides, and other artifacts. Once added, your AI can format its work so it matches Anthropic's look-and-feel and company design standards. It is useful whenever brand colors, style guidelines, or visual formatting apply.

Available today. Use it from your connected AI after setup.

Add the skill, then ask your AI to apply Anthropic's brand colors and fonts to a document or slide you are working on.

Then ask your AI: use the Anthropic Brand Styling skill

What your AI can do with it

  • Apply Anthropic's official brand colors to documents
  • Style slides with Anthropic's approved typography
  • Match artifacts to Anthropic's look-and-feel
  • Follow company design standards when formatting visual work

What this skill tells your AI

The instructions your AI receives, as published by anthropics/skills in skills/brand-guidelines/SKILL.md and read by ahel’s review.

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems

Signals

GitHub stars
176k
Forks
21k
Last commit
Sep 2026
Advanced
Catalog kind
skill
Gateway key
brand-guidelines-anthropics
Source
github.com/anthropics/skills