Brand Guidelines

SkillAI & models

The canonical reference for [your-company]'s brand identity. Load this before creating any branded content.

Available today. Use it from your connected AI after setup.

No other account needed.

Connect ahel once, and every AI you use reads what you have installed.

Then ask your AI: use the Brand Guidelines skill

About this capability

The open-source company brain. Run your entire company with AI agents, skills, and a self-improving context.

What this skill tells your AI

The instructions your AI receives, as published by getnao/sylph in .claude/skills/brand-guidelines/SKILL.md and read by ahel’s review.

The canonical reference for [your-company]'s brand identity. Load this before creating any branded content.

None required. This skill operates on local repo files only.

Trait	What it means	What it's NOT
Direct	Say it plainly, skip the preamble	Blunt or rude
Technical	Grounded in real engineering	Jargon-heavy or gatekeeping
Warm	Peer-to-peer, peer conversation	Corporate or sycophantic
Opinionated	Take a clear stance, back it up	Arrogant or dismissive
Playful	Light touches of humor, not forced	Goofy or unprofessional

No em dashes - never use --- or --; replace with - or :
No ghostwriter tells - avoid "had a blast", "banger", "nails it", "game-changer"
First person - "we" for the company, "I" for the CAO's personal content
Short sentences - cut filler, tighten every line, one idea per sentence
Specific over generic - numbers over adjectives, examples over claims
CAO's name - always spell the CAO's name correctly (check CONTEXT.md)

Context	Tone	Example
LinkedIn post	Conversational, peer-to-peer	"Here's what broke when we..."
Blog article	Technical, teaching	"The query runs in 200ms because..."
Substack	Reflective, leadership journey	"Three months in, the numbers say..."
Sales email	Warm, direct, concise	"Saw your team ships dbt models - we built [your-product] for exactly this"
Product docs	Clear, precise, minimal	"Run `[your-cli] init` to connect your warehouse"
Slack community	Casual, helpful, brief	"Just shipped this - let us know what you think"

Name	Hex	Usage
Primary Black	`#1A1A1A`	Primary text, headings
Primary White	`#FAFAFA`	Backgrounds
Accent Blue	`#2563EB`	Primary accent, CTAs, links
Secondary Gray	`#6B7280`	Secondary text, borders
Light Gray	`#F3F4F6`	Card backgrounds, code blocks

Asset	Location
Logo files	`brand/assets/logo/`
Color palette	`brand/assets/colors/`
Font files	`brand/assets/fonts/`
Templates	`brand/assets/templates/`
Slide deck template	Canva template `[your-canva-template-id]`
Social media templates	`brand/assets/social/`

After the CAO corrects brand usage in any content:

Identify which guideline was violated or missing
If the correction reveals a rule not captured here, add it to the appropriate section
If a tone example is outdated, replace it with the corrected version
Update brand/_insights.md with the pattern (what was wrong, what the CAO wanted)
If the correction applies across channels, update the Writing rules or Tone spectrum tables

Advanced