business-case

Ask the user:

1. "What decision or investment are you making the case for?"
2. "Who is the audience — exec team, board, investors, your manager?"
3. "What's the rough cost or resource ask?"

Then produce:

Business Case: [Initiative Name]

Executive Summary

3 sentences: the problem, the proposed solution, and the expected return. A VP should be able to stop here and make a decision.

Problem Statement

What is broken, missing, or at risk? Include quantified impact where possible (revenue at risk, cost of current workaround, churn rate, etc.).

Options Considered

Option	Description	Cost	Benefit	Risk
Do nothing	[status quo]	[hidden cost]	—	[deteriorates over time]
Option A (recommended)	[what you're proposing]	[estimate]	[estimate]	[main risk]
Option B	[alternative]	[estimate]	[estimate]	[main risk]

ROI Estimate

• Investment: $[X] over [timeframe]
• Expected return: $[Y] from [source — cost savings, new revenue, churn reduction]
• Payback period: [Z months]
• Confidence: LOW / MEDIUM / HIGH + reason

Recommendation

One paragraph. State the option, the key reason, and what happens if you don't act.

Next Steps

Three actions with owners and dates.

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Flag any assumption that significantly changes the ROI if it's wrong.