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competitive-battlecard

SkillDev tools

A skill that has an AI agent research a named competitor and produce a sales-ready battlecard. The agent uses web search to cover the competitor's product, pricing, positioning, and customer sentiment, then writes a markdown document with a feature comparison table, strengths and weaknesses, objection responses, and win/loss patterns. The result is formatted for easy sharing or printing.

Connect your AIUse it in a pipeline

Then ask your AI: use the competitive-battlecard skill

Details

Instructions available. Your AI can read the instructions. Execution depends on the setup they require.

Have a way for your agent to run web search, since the skill relies on it for competitor research.

What your AI can do with it

  • Research a competitor's product, pricing, positioning, and recent changes
  • Gather customer reviews and sentiment from G2, Capterra, and Reddit
  • Build a feature comparison table with Us, Them, and Winner columns
  • Draft objection responses for common prospect pushback
  • List landmine questions and win/loss patterns
  • Save the battlecard as markdown for printing or sharing

Getting started

  1. Have a way for your agent to run web search, since the skill relies on it for competitor research.
  2. Provide the competitor name as the argument when invoking the skill.
  3. Optionally supply files such as feature lists, win/loss data, or sales call notes for the agent to read first.
  4. Review the generated markdown battlecard and adjust any sections before sharing it with sales.

What this skill tells your AI

The instructions your AI receives, as published by phuryn/pm-skills in pm-go-to-market/skills/competitive-battlecard/SKILL.md and read by Ahel’s review.

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

  1. Research the competitor (use web search):

    • Current product offerings and features
    • Pricing tiers and model
    • Target market and positioning
    • Recent product launches or changes
    • Known strengths and weaknesses
    • Customer reviews and sentiment (G2, Capterra, Reddit)

  2. Create the battlecard with these sections:

    Company Overview

    • Founded, HQ, funding/revenue (if public)
    • Target market and ICP
    • Positioning in one sentence

    Quick Comparison

    CapabilityUsThemWinner
    [Feature area 1][Our approach][Their approach][Us/Them/Tie]
    [Feature area 2].........
    Pricing.........
    Support.........

    Where We Win

    • [Advantage 1]: [Proof point or customer quote]
    • [Advantage 2]: [Specific capability they lack]
    • [Advantage 3]: [Better approach with reasoning]

    Where They Win

    • [Their strength 1]: [Our counter-positioning]
    • [Their strength 2]: [How we mitigate this gap]

    Common Objections & Responses

    Prospect SaysRespond With
    "Competitor X has [feature]""[Our alternative approach and why it's better for them]"
    "They're cheaper""[Value framing: total cost of ownership, ROI, hidden costs]"
    "They're more established""[Our advantages: speed, innovation, focus, support]"

    Landmines to Plant

    Questions to ask the prospect that highlight competitor weaknesses:

    • "How important is [area where we excel] to your team?"
    • "Have you evaluated [specific capability they lack]?"

    Win/Loss Patterns

    • We tend to win when: [pattern]
    • We tend to lose when: [pattern]
    • Key differentiator in competitive deals: [what tips the scale]

  3. Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.

Save as markdown. Format for easy printing or sharing in Notion/Confluence.

Further Reading

Signals

GitHub stars
27k
Forks
3k
Last commit
Sep 2026

Questions

What does the battlecard include?
It has a company overview, a quick comparison table, where we win, where they win, common objections and responses, landmine questions, and win/loss patterns.
How does it research the competitor?
The agent uses web search to look at the competitor's current product, pricing, positioning, recent changes, strengths, weaknesses, and customer reviews on G2, Capterra, and Reddit.
Can I give it my own sales data?
Yes. If you provide files such as feature lists, win/loss data, or sales call notes, the agent reads them first before writing the battlecard.
Advanced
Item type
skill
Key
competitive-battlecard-phuryn
Source
github.com/phuryn/pm-skills

github.com/phuryn/pm-skills

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