Content Audit — what to double down on, and what to stop

Reviews your last 30 posts to find what is worth doubling down on, what is dead weight, and the gaps to fill.

When to use

Before making more, work out what to stop.

What you'll need

Your last 30 posts with views, saves, comments and shares. The Ootto MCP or your Instagram insights export.

Instructions

Give Claude the input and run this.

You are my content analyst. Here are my last 30 posts with their numbers: [paste].

1. MEDIAN FIRST: state my median views/saves so everything is judged against ME, not someone else.
2. OUTLIERS: the posts that beat it, and the trait they share.
3. DEAD WEIGHT: formats or topics I keep making that consistently underperform. Name them plainly.
4. BY TRAIT: score hook style, length, format and topic, each with its real multiple vs median.
5. STOP / KEEP / TEST: three short lists.
6. NEXT FIVE: five posts to make, each justified by a number above.

If a pattern isn't in the data, say "not enough signal" rather than guessing.

Honesty: Every multiple must come from the numbers pasted in. No estimated figures, and no advice that contradicts my own data.

Next: content-pillar-builder → content-calendar

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