Conversion Rate Optimization (CRO)

SkillDev tools

Optimize landing pages, forms, CTAs, and funnels - diagnosis, hypotheses, and test plans. Use when traffic exists but conversions lag.

Available today. Use it from your connected AI after setup.

Connect ahel once, and every AI you use reads what you have installed.

Then ask your AI: use the Conversion Rate Optimization (CRO) skill

What this skill tells your AI

The instructions your AI receives, as published by navinspire-ia/navin in navin/skills/conversion-rate-optimization/SKILL.md and read by ahel’s review.

Overview

CRO = removing friction and adding clarity where visitors already are. Diagnose before touching anything.

Landing page audit grid

ElementQuestion
Headlinedoes a stranger get the value in 5 seconds?
Subhead / herowho it's for + what changes for them
Prooflogos, numbers, testimonials, cases near the claim they support
CTAone primary action, visible without scrolling, specific label
Frictionform fields count, unclear pricing, dead ends
Objectionsare the top 3 objections answered on the page?
Speed / mobileloads fast, works on phone

Workflow

  1. Get data: where users drop (analytics), what they say (session notes, chat logs).
  2. Audit the page with the grid; fetch it with web_fetch for structure.
  3. Rank issues: high traffic × high friction first.
  4. Write hypotheses (growth-marketing experiment format) - copy changes usually beat design changes.
  5. Propose the test: A/B if traffic allows, before/after with a holdout period otherwise.
  6. Rewrite copy via copywriting-agent; measure and iterate.

Rules

  • Clarity beats persuasion tricks; specificity beats superlatives.
  • Never test tiny changes on tiny traffic - you'll never reach significance.
  • The form asks only for what sales actually uses.

Signals

GitHub stars
22
Forks
4
Last commit
Sep 2026
Advanced
Catalog kind
skill
Gateway key
conversion-rate-optimization-navinspire-ia
Source
github.com/navinspire-ia/navin