Copywriting

Switch

Whenever any branch asks the user a question, never invoke AskUserQuestion; render each clear question directly in bold, put necessary context below it, then give numbered options whose first option is the recommendation and ends with (Recommended).

First matching condition wins.

Condition	Action
Fast or provisional request with no safety or integrity gap	Draft finished copy first from supplied evidence, label assumptions and proof gaps, and offer strategic alternatives only for concept, headline, subject, hook, offer, or CTA.
Weak positioning, unsupported scope, or offer logic would make polished copy misleading even with the supplied facts	Name the weakness, propose the smallest truthful correction, and wait; if rejected, draft provisionally with the unresolved risk visible.
Missing factual, audience, offer-detail, proof, capability, compliance, post-click, or source-use information would change the argument	Ask only the smallest questions needed before drafting, honoring no-browse and frozen-research limits.
Sufficient evidence remains	Draft complete commercial copy for the requested surface, preserving source facts, avoiding fabricated proof or claims, refusing living-writer imitation, and transforming distinctive customer language into brand-owned language unless direct reuse is authorized.

Details

• Before drafting or revising finished copy, read clear commercial prose; use its revision loop and formula-equivalence check. If it is unavailable, preserve any supplied formula and revise toward ordinary, specific, testable language.
• Treat a supplied structure or formula as a semantic contract: keep its jobs, order, and relationships while changing the words for the product and audience.
• Put the reader's workflow and downstream result before implementation detail; name internals only when they help the buyer judge the product.
• Prefer the shortest headline that makes the outcome clear. Add pains, mechanisms, or qualifications only when they sharpen rather than bury the promise.
• Make calls to action name the specific next result or real product action, not a generic “learn more,” “get started,” or “install” when a clearer action exists.
• Treat distinctive customer phrases as evidence for pains, stakes, vocabulary, and objections, not as reusable public copy.
• Before drafting social, content, newsletter, or voice-led copy, translate customer language into brand-owned phrasing by changing exact wording, syntax, and metaphor while preserving the underlying meaning.
• Avoid close variants or swapped-noun jokes that preserve an unapproved customer metaphor; choose a fresh image from brand, product, or audience evidence instead.
• If brand samples and customer language conflict, follow brand evidence for public tone, use customer wording only in notes or source rationale, and state the voice assumption briefly after the copy.