客户生命周期价值 (CLV/LTV)

SkillDev tools

Use when needing to calculate, analyze, or optimize customer lifetime value (CLV/LTV) to improve business profitability

Available today. Use it from your connected AI after setup.

Connect ahel once, and every AI you use reads what you have installed.

Then ask your AI: use the 客户生命周期价值 (CLV/LTV) skill

What this skill tells your AI

The instructions your AI receives, as published by vivy-yi/xiaohongshu-skills in skills/04-电商转化/customer-lifetime-value/SKILL.md and read by ahel’s review.

概述

CLV = 客单价 × 购买频率 × 客户生命周期

计算方法

简单CLV:

CLV = (客单价 × 年购买次数 × 客户年数) - 获客成本

优化CLV:

  • 提高客单价
  • 增加购买频率
  • 延长客户生命周期

关键指标

  • 获客成本 (CAC)
  • CLV/CAC比例
  • 复购率
  • 留存率

优化策略

  • 会员体系
  • 复购激励
  • 交叉销售
  • 向上销售

最后提醒:CLV是商业健康的关键指标。优化CLV比单纯追求新客户更有价值。

Signals

GitHub stars
434
Forks
71
Last commit
Jan 2026
Advanced
Catalog kind
skill
Gateway key
customer-lifetime-value
Source
github.com/vivy-yi/xiaohongshu-skills