客户生命周期价值 (CLV/LTV)
SkillDev toolsUse when needing to calculate, analyze, or optimize customer lifetime value (CLV/LTV) to improve business profitability
Available today. Use it from your connected AI after setup.
No other account needed.
Connect ahel once, and every AI you use reads what you have installed.
Then ask your AI: use the 客户生命周期价值 (CLV/LTV) skill
What this skill tells your AI
The instructions your AI receives, as published by vivy-yi/xiaohongshu-skills in skills/04-电商转化/customer-lifetime-value/SKILL.md and read by ahel’s review.
概述
CLV = 客单价 × 购买频率 × 客户生命周期
计算方法
简单CLV:
CLV = (客单价 × 年购买次数 × 客户年数) - 获客成本
优化CLV:
- 提高客单价
- 增加购买频率
- 延长客户生命周期
关键指标
- 获客成本 (CAC)
- CLV/CAC比例
- 复购率
- 留存率
优化策略
- 会员体系
- 复购激励
- 交叉销售
- 向上销售
最后提醒:CLV是商业健康的关键指标。优化CLV比单纯追求新客户更有价值。
Signals
- GitHub stars
- 434
- Forks
- 71
- Last commit
- Jan 2026
Advanced
- Catalog kind
- skill
- Gateway key
customer-lifetime-value- Source
- github.com/vivy-yi/xiaohongshu-skills