DataForSEO

SkillSearch

Agent-callable DataForSEO tools — Google SERP results, keyword and domain analytics, backlinks, Google Maps business data, on-page audits, and AI-search visibility (LLM answers + brand mentions). Use when the user wants SEO or AI-search data, even if they don't name DataForSEO.

Available today. Use it from your connected AI after setup.

Connect ahel once, and every AI you use reads what you have installed.

Then ask your AI: use the DataForSEO skill

What this skill tells your AI

The instructions your AI receives, as published by zapier/connectors in apps/dataforseo/SKILL.md and read by ahel’s review.

Agent-callable tools for the DataForSEO API v3 (https://api.dataforseo.com/v3/): search-engine, SEO, and AI-search data. Look up Google organic SERPs; research keywords (suggestions, related terms, search volume, difficulty, intent); analyze domains (ranking keywords, rank overview, organic-traffic estimates); inspect backlink profiles; search Google Maps business listings; run an on-page SEO audit; query AI models (ChatGPT, Claude, Gemini, Perplexity) and track how brands and domains are mentioned in AI-generated answers. All 33 tools are read-only data queries against DataForSEO's live (synchronous) endpoints.

Independent, unofficial connector for DataForSEO. Not affiliated with, endorsed by, or sponsored by DataForSEO. "DataForSEO" is a trademark of its owner, used only to identify the service this connector works with.

When to use this

  • SERP & keyword research — see who ranks for a query, expand a seed keyword, or pull volume / CPC / difficulty / intent for a keyword list.
  • Domain & competitor analysis — the keywords a domain ranks for, its rank overview, estimated organic traffic (current or historical), and its backlink profile (summary, individual links, referring domains, anchors).
  • Local & on-page — find Google Maps businesses by category or location, or audit a single page's on-page SEO.
  • AI-search visibility — ask an LLM a prompt, or track where a brand / domain / keyword is mentioned across AI answers (top pages, top domains, aggregate metrics).

Setup

This is an agentskills.io skill.

If the connector has not been installed as a skill yet, install it first with npx skills add zapier/connectors --skill dataforseo (or your harness's own skill-install mechanism), then continue here. Installing the skill copies these files, not dependencies. Before running the CLI, a local MCP server, or zapier-sdk auth commands, run npm install --omit=dev here once. Importing the published package as a dependency in your own project instead? That npm install already resolves everything — see references/use-as-sdk.md.

Want the actual repo source instead — to browse references/, run this connector's tests, or hack on it? See README.md for a scoped git clone.

The connector runs on Node.js 22.18+. Pick the reference that matches how you're running it, and load it before doing anything else:

You have...Load
An MCP-aware client — tools may already be loaded (e.g. mcp__dataforseo__<tool>), or you can register a local server yourself (or guide the user to)references/use-as-mcp.md
Terminal / subprocess access (you can run node)references/use-as-cli.md
Only your own code, importing this package as a dependencyreferences/use-as-sdk.md
No tool access, no terminal, no ability to import this package — you write your own code that calls the DataForSEO API directly (e.g. a code-execution sandbox)references/use-as-recipe.md

Scripts

All scripts use the single connection dataforseo. Many take a location_name / language_name pair (full names, e.g. "United States" / "English") — call listLocationsAndLanguages to resolve exact accepted values. List tools page with limit / offset.

ScriptScript nameConnectionsDescription
scripts/getGoogleOrganicSerp.tsgetGoogleOrganicSerpdataforseoFetch live parsed Google organic results for a keyword.
scripts/getKeywordSuggestions.tsgetKeywordSuggestionsdataforseoExpand a seed keyword into long-tail queries that contain it.
scripts/getRelatedKeywords.tsgetRelatedKeywordsdataforseoGet keywords from Google's "searches related to" block.
scripts/getKeywordOverview.tsgetKeywordOverviewdataforseoFull metrics (volume, CPC, competition, difficulty, intent) for known keywords.
scripts/getKeywordDifficulty.tsgetKeywordDifficultydataforseoKeyword Difficulty (0–100) for up to 1,000 keywords.
scripts/getSearchVolume.tsgetSearchVolumedataforseoGoogle Ads search volume, CPC, and competition for keywords.
scripts/getAiKeywordSearchVolume.tsgetAiKeywordSearchVolumedataforseoEstimated keyword usage volume inside AI tools.
scripts/getSearchIntent.tsgetSearchIntentdataforseoClassify the search intent of up to 1,000 keywords.
scripts/getRankedKeywords.tsgetRankedKeywordsdataforseoList the keywords a domain or URL ranks for in Google.
scripts/getDomainRankOverview.tsgetDomainRankOverviewdataforseoA domain's organic + paid search overview.
scripts/getOrganicTraffic.tsgetOrganicTrafficdataforseoEstimate current monthly organic traffic for up to 1,000 domains.
scripts/getHistoricalTraffic.tsgetHistoricalTrafficdataforseoEstimate monthly organic traffic over the past ~12 months.
scripts/getBacklinksSummary.tsgetBacklinksSummarydataforseoOverview of a single target's backlink profile (totals, rank, spam score).
scripts/getBacklinks.tsgetBacklinksdataforseoList individual backlinks to a target with anchors and attributes.
scripts/getBacklinksBulkPagesSummary.tsgetBacklinksBulkPagesSummarydataforseoBacklink counts for up to 1,000 pages/domains at once.
scripts/getReferringDomains.tsgetReferringDomainsdataforseoOverview of the domains linking to a target.
scripts/getBacklinkAnchors.tsgetBacklinkAnchorsdataforseoAnchor texts used in backlinks to a target.
scripts/searchBusinessListings.tssearchBusinessListingsdataforseoSearch Google Maps business listings by category, name, or location.
scripts/getBusinessCategoriesAggregation.tsgetBusinessCategoriesAggregationdataforseoCount Google Maps businesses grouped by category.
scripts/auditPage.tsauditPagedataforseoRun an instant on-page SEO audit of a single URL.
scripts/getChatGptResponse.tsgetChatGptResponsedataforseoSend a prompt to a ChatGPT model and get its response.
scripts/getChatGptSearchResults.tsgetChatGptSearchResultsdataforseoThe web results ChatGPT cited for a keyword search, as structured items.
scripts/getChatGptSearchResultsHtml.tsgetChatGptSearchResultsHtmldataforseoRaw HTML of ChatGPT's search results page for a keyword.
scripts/getClaudeResponse.tsgetClaudeResponsedataforseoSend a prompt to a Claude model and get its response.
scripts/getGeminiResponse.tsgetGeminiResponsedataforseoSend a prompt to a Gemini model and get its response.
scripts/getPerplexityResponse.tsgetPerplexityResponsedataforseoSend a prompt to a Perplexity model and get its response.
scripts/getLlmMentions.tsgetLlmMentionsdataforseoFind where brands/domains/keywords are mentioned in AI answers.
scripts/getLlmMentionsTopPages.tsgetLlmMentionsTopPagesdataforseoRank pages most cited alongside your targets in AI answers.
scripts/getLlmMentionsTopDomains.tsgetLlmMentionsTopDomainsdataforseoRank domains most cited alongside your targets in AI answers.
scripts/getLlmMentionsAggregatedMetrics.tsgetLlmMentionsAggregatedMetricsdataforseoAggregate AI-mention metrics (mention counts and AI search volume) for your targets.
scripts/getLlmMentionsCrossMetrics.tsgetLlmMentionsCrossMetricsdataforseoAI-mention metrics grouped by custom keys for comparison.
scripts/getAccountBalance.tsgetAccountBalancedataforseoAccount credit balance, plan limits, and rate (also the auth check).
scripts/listLocationsAndLanguages.tslistLocationsAndLanguagesdataforseoList the exact location and language names DataForSEO accepts.

Disambiguation & refusals

This connector is read-only and live-only — it retrieves data, one query per call. It does not schedule or monitor tasks over time, run full-site crawls, or create/update/delete anything. If asked to do something outside that surface, say it's unsupported and stop — don't substitute another tool and report success for work you didn't do. Specifically:

  • No task scheduling or ongoing monitoring. Each tool returns a one-shot live result; there is no "track rankings/backlinks over time" or background job. To trend a metric, the agent calls the tool again later and compares.
  • No full-site crawl. auditPage audits a single URL only. There is no tool to crawl an entire site.
  • No writes. Nothing here modifies a Google property, a website, or a DataForSEO resource; there is nothing to create, update, or delete.
  • ChatGPT-platform LLM mentions are US/English only. getLlmMentions with platform: "chat_gpt" has no data outside the United States / English locale. If asked for another locale, say the data isn't available and stop — don't call getChatGptResponse (a live single-prompt chat, not mentions data) and present its output as mentions data, and don't silently swap to platform: "google" or a SERP search and report that instead without flagging the limitation.

Because every tool is a read that takes explicit query values (keywords, domains, URLs), there is no name-lookup-then-write step that needs disambiguation.

Auth

Every shape passes auth as one connection selector, not the secret — a [<resolver>:]<value> string. Every connector accepts zapier:<connection-id> (Zapier-managed auth — routes through Zapier's auth, retries, and governance layer); some also accept one or more direct-token resolvers (naming and count vary per connector) — check this connector's own resolvers rather than assuming. The <resolver>: prefix is optional; a bare value goes to the first resolver that claims it — a UUID-shaped bare value always claims zapier:. Each script declares the connections it needs and the resolvers each accepts. The exact syntax for passing a connection (and how to see this connector's resolver list) differs by shape — see the reference you loaded above.

Checking what's already configured first? Don't dump environment values to do it — env or env | grep <name> prints the value along with the name, leaking a live credential into the transcript if one is set. Check names only (env | cut -d= -f1 | grep -i <name>) or test a known name directly ([ -n "$VAR_NAME" ]).

No connection yet? Pick one — and follow the reference's own flow to obtain it; never just ask the user for a connection id or token as if they already have one memorized:

Load
Pass the credential directlyreferences/use-without-zapier.md
Route it through a Zapier connectionreferences/use-with-zapier.md

Output format

Every script returns a { data, meta } envelope:

  • data — the script's result (the shape its outputSchema declares; see the reference you loaded above for how to inspect a script's exact schema in your shape).
  • meta.outputDataValidation — what validating data did:
    • { skipped: false, droppedPaths: null } — validated, nothing removed.
    • { skipped: false, droppedPaths: [...], instruction } — validated, but those paths were stripped from data: fields the script returned from the API that the outputSchema doesn't declare. If you need them, re-run with output validation skipped.
    • { skipped: true } — validation was bypassed; data is the raw, unchecked script output.

Reading dropped fields / skipOutputDataValidation. To receive the raw, unvalidated result, opt out of output validation (the exact syntax differs by shape — see the reference you loaded above). Input validation is never skipped.

Trimming the result / filterOutputData. To shrink a large result down to the fields you need, pass a jq expression that post-processes data (again, exact syntax per shape). The jq runs against data only, NOT the { data, meta } envelope, so write it rooted at data (run the script's --help — or your shape's equivalent — to see its output schema). The transformed value replaces data, meta is preserved, and the result is NOT re-validated against the output schema.

References

Load the matching reference file before working in that area:

ReferenceCoversLoad it when
references/dataforseo-api-gotchas.mdIn-body error status codes over HTTP 200, the array-of-tasks request format, the response envelope, auth, rate limits, exact location/language names, the filters array-expression syntax, limit/input caps, and metric-specific notes (backlink rank, keyword difficulty, related-keyword depth, SERP depth, LLM-mentions platform, Perplexity web search).Any call fails with data-looking-empty results, you're building a filters expression, hitting a limit, resolving a location/language, or interpreting a metric's range.
references/use-as-recipe.mdA reference implementation of the request/response shape for each endpoint — the array-wrapped POST body, the two-level status check, and the per-tool endpoint/param table — with critical rules pointed at the gotchas.Loaded by a harness writing its own code against the DataForSEO API (can't load the tools, run the CLI, or import the package).

Signals

GitHub stars
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Aug 2026

ahel review

  • K1binfo
    installs-packages
  • K6low
    bundled executables the agent is told to run
  • K1binfo
    installs-packages (in cli.js)

Automated review, not a security audit. Ruleset v1+k2.

Advanced
Catalog kind
skill
Gateway key
dataforseo-zapier
Source
github.com/zapier/connectors