Digital Marketing (Orchestrator)

Overview

Entry point for marketing work. Diagnose the funnel stage, pick the right specialist skills, and keep everything coherent with strategy and brand voice.

The funnel map

Stage	Goal	Specialist skills
Strategy	positioning, ICP, plan	marketing-strategist, customer-persona-builder, market-research
Awareness	reach the ICP	seo-content-writer, social-media-manager, paid-ads-manager
Consideration	educate, compare	blog-writer, case-study-writer, email-marketing
Conversion	turn interest into pipeline	conversion-rate-optimization, copywriting-agent, sales-proposal-writer
Retention	expand and retain	email-marketing, kpi-reporter
Measurement	learn and reallocate	marketing-analytics, campaign-manager

Workflow

1. Clarify: objective (leads? awareness? launch?), audience, budget, timeline, existing assets.
2. Diagnose the weakest funnel stage - that's where effort goes first.
3. Draft a one-page plan: objective, 2-3 channels max, key messages, calendar, KPIs.
4. Execute through specialist skills; keep brand-voice-manager rules on all output.
5. Review results with marketing-analytics; double down or kill.

Super render (mandatory in the Marketing module)

This is the visual bar for /campaign. Load ui-ux-pro-max for pages and presentation-designer for decks.

Landing / site / campaign page. Install and use:

npm install framer-motion lenis embla-carousel-react lucide-react three @react-three/fiber @react-three/drei

Always install Three.js (three + @react-three/fiber + @react-three/drei). Run ui-ux-pro-max --stack threejs. Designed 3D layer (hero / product / spatial chrome), still fallback, never wallpaper. @number-flow/react for one ticking KPI. recharts for a real data section.

Pitch / sales / board PPTX. Nothing more in npm. Super render is poster type, real photos, screenshot chrome, native charts, light/dark rhythm. A Lenis or Three.js canvas on a slide becomes an image. That file is rejected.

Do not install for wow: GSAP, Locomotive, Spline, Lottie everywhere, particles / tsParticles, Three.js as wallpaper, Theatre, Barba, Swiper. They bloat the page, copy Open Design, and do not make the file better.

Product imagery. product-visuals. A 360 is a short video or a Three.js page, not a rasterized slide.

Image / video / sound / clips. Marketing stays on the product and the brand. Generation uses the Montage toolbelt: generate_image, generate_video, generate_music, generate_speech, montage assemble/package/render. Attached library templates (Stock, Style, Character, Element, Location, Structure, Color, Effects, Camera × Portraits, Expressions, Photoshoots, Food, Backgrounds, Environments, Nature, Atmosphere) are mandatory references when present.

Rules

• Never propose 7 channels at once - focus wins.
• Every action gets a measurable KPI before launch.
• B2B (Navinspire-style): LinkedIn + SEO + email usually beat everything else.