E-Commerce Funnel

SkillCommerce & finance

E-commerce product funnel optimized for physical and digital product sales. Covers product pages, cart optimization, upsells, and post-purchase flows. Best for DTC brands, Shopify stores, and digital product sellers.

Available today. Use it from your connected AI after setup.

Connect ahel once, and every AI you use reads what you have installed.

Then ask your AI: use the E-Commerce Funnel skill

What this skill tells your AI

The instructions your AI receives, as published by ominou5/funnel-architect-plugin in skills/ecommerce-funnel/SKILL.md and read by ahel’s review.

Sell products online with optimized product pages, cart flows, and post-purchase retention.

Flow

Ad / Organic → Product Page → Add to Cart → Checkout → Order Bump → Upsell → Thank You
PagePurpose
Product PageHero imagery, benefits, social proof, ATC
Cart / Side DrawerReview items, cross-sells
CheckoutStreamlined payment capture
Order BumpAdd-on at checkout (+$X)
Post-Purchase UpsellOne-click additional offer
Thank You + TrackingConfirm order, set expectations

Product Page Anatomy

Above the Fold

  • Product images (3–5, lifestyle + close-up, video if possible)
  • Product title (clear + keyword-rich)
  • Price (original crossed out if on sale)
  • Star rating + review count
  • Key benefit bullets (3–5)
  • Add to Cart button (high contrast, full-width on mobile)
  • Trust badges (shipping, guarantee, secure checkout)

Below the Fold

  • Detailed description (benefits, not just specs)
  • Size guide / usage instructions
  • Customer reviews with photos
  • Comparison table (vs. competitors or alternatives)
  • FAQ
  • Related products / "Customers also bought"

Cart Optimization

  • Side-drawer cart (don't redirect to cart page)
  • Free shipping threshold — "Add $12 more for free shipping"
  • Cross-sell widget — "Complete the look" / "Frequently bought together"
  • Urgency — "In your cart for 15 minutes" or low stock alerts
  • Express checkout — Apple Pay, Google Pay, Shop Pay

Post-Purchase Upsell

"Wait — add {{UPSELL_PRODUCT}} for just ${{PRICE}}?"
[Yes, Add to My Order]  ←  One-click (no re-entering payment)
[No thanks, just my order]

Conversion Benchmarks

MetricTarget
Product page → ATC> 8%
ATC → checkout> 50%
Checkout → purchase> 65%
Cart abandonment recovery> 10%
Order bump take rate> 20%
Post-purchase upsell> 12%
Avg order value lift (with bumps)> 25%

Cart Abandonment Email Sequence

EmailTimingSubject
Reminder+1 hour"You left something behind 👀"
Social Proof+24 hours"Why [X] customers love {{Product}}"
Discount+48 hours"Still thinking? Here's 10% off"
Final+72 hours"Last chance — your cart expires"

Key Principles

  1. Reduce clicks to purchase — every extra step loses 20% of buyers
  2. Mobile-first — 70%+ of e-commerce traffic is mobile
  3. Trust badges everywhere — especially near payment buttons
  4. Real photography — avoid stock; lifestyle imagery converts better
  5. Social proof density — reviews, UGC, "bestseller" badges

Signals

GitHub stars
81
Forks
18
Last commit
Mar 2026
Advanced
Catalog kind
skill
Gateway key
ecommerce-funnel
Source
github.com/ominou5/funnel-architect-plugin