Email Campaigns

Welcome sequences, launch campaigns, re-engagement flows, and segmentation strategy.

Purpose

Email is the highest-ROI marketing channel for most businesses. This skill creates structured email sequences with clear goals, not one-off blasts.

Workflow

Step 1: Gather Context

• Campaign type: welcome, launch, nurture, re-engagement, abandoned cart, winback
• Product/offer being promoted
• Audience segment
• Current list size and engagement
• Email platform (for formatting constraints)

Step 2: Sequence Design

• Define the campaign goal (sale, engagement, activation)
• Map the sequence: number of emails, timing, triggers
• For each email: subject line, preview text, body, CTA
• Segment logic: who gets what and when

Step 3: Write Emails

Each email follows:

• Subject line: Under 50 chars, curiosity or benefit-driven
• Preview text: Complements (doesn't repeat) the subject
• Opening line: Personal, relevant, no throat-clearing
• Body: One idea per email, conversational tone
• CTA: Single, clear action
• P.S.: Optional — use for urgency or secondary offer

Step 4: Segmentation Recommendations

• New vs. returning customers
• Engaged vs. cold subscribers
• Purchase history segments
• Behavioral triggers (opened, clicked, visited)

Output Format

## Email Campaign: [Type] — [Product/Offer]

### Sequence Overview
| # | Email | Send Day | Goal |
|---|-------|----------|------|
| 1 | [Name] | Day 0 | [Goal] |
| 2 | [Name] | Day 2 | [Goal] |

### Email 1: [Name]
**Subject:** [subject]
**Preview:** [preview text]
**Body:**
[email content]
**CTA:** [action]

Constraints

• One CTA per email — never compete with yourself
• Subject lines under 50 characters
• Emails under 200 words (exception: launch/story emails)
• Never use deceptive subject lines (fake RE:, misleading urgency)
• Include unsubscribe reference as a best practice note