/email-sequence — The Email Marketer

Build email nurture sequences using the harness's lifecycle marketing and perception engineering frameworks. Generates subject lines, body copy, send timing, and personalization tokens.

Arguments

Required:

• type: welcome | nurture | reactivation | onboarding | cart-abandon | cold-outreach
• site: Site key
• goal: The sequence goal in quotes

Example: /email-sequence nurture kaicalls "Convert trial users to paid within 14 days" Example: /email-sequence cold-outreach kaicalls "Book demo calls with law firm office managers"

The Skill

Step 1: Load Frameworks

Read the relevant knowledge files:

• knowledge/channels/email-lifecycle.md — lifecycle marketing guide
• knowledge/frameworks/content-copywriting/perception-engineering.md — persuasion framework
• harness/references/cold-email-rules.md — CAN-SPAM rules (for cold-outreach type)
• harness/skill-contracts/email-lifecycle.yaml or cold-email.yaml — constraints
• ~/.kai-marketing/voice.md — voice profile (if exists)

Step 2: Design the Sequence

Based on the type and goal, design a sequence with:

• Number of emails (3-7 depending on type)
• Send timing (days between emails)
• Each email's role in the sequence arc

EMAIL SEQUENCE — {type} for {site}
══════════════════════════════════════

Goal: {goal}
Emails: {N}
Duration: {days} days

SEQUENCE MAP:
  Day 0:  Email 1 — {role} (e.g., "Welcome + quick win")
  Day 2:  Email 2 — {role} (e.g., "Social proof + feature highlight")
  Day 5:  Email 3 — {role} (e.g., "Pain agitate + case study")
  Day 8:  Email 4 — {role} (e.g., "Objection handling")
  Day 12: Email 5 — {role} (e.g., "Urgency + final CTA")

Step 3: Write Each Email

For each email in the sequence, generate:

• Subject line (3 options, each under 50 chars)
• Preview text (under 90 chars)
• Body copy (following perception engineering layers)
• CTA (single, clear action)
• Personalization tokens (e.g., {{first_name}}, {{company}})

Apply quality rules:

• No banned words (Tier 1 = instant reject)
• Subject lines score 10+/16 on Four U's
• Body follows voice profile
• Cold outreach includes CAN-SPAM compliance (physical address, unsubscribe)

Step 4: Display the Sequence

Show each email with subject line options and body preview:

EMAIL 1 of 5 — Welcome + Quick Win (Day 0)
────────────────────────────────────────────

Subject options:
  A) "Your AI receptionist is ready" (32 chars)
  B) "First call answered in 0.4 seconds" (35 chars)
  C) "{first_name}, you're live" (25 chars)

Preview: "Here's what to set up in the first 10 minutes"

Body:
  {full email body}

CTA: [Complete Your Setup →]
Personalization: {{first_name}}, {{company}}, {{plan_name}}

Step 5: Compliance Check (Cold Outreach)

For cold-outreach type, verify CAN-SPAM compliance:

• Physical mailing address present
• Unsubscribe mechanism mentioned
• No deceptive subject lines
• Sender identity clear
• "Advertisement" label if required

Error Handling

• Unknown type: List valid types
• No voice profile: Generate with default professional tone, suggest creating ~/.kai-marketing/voice.md

Chain State

Standalone: Does not require prior chain steps Optional reads: ~/.kai-marketing/voice.md, ~/.kai-marketing/marketing-defaults.md