Event Manager

Plan, organize, and follow up on events - meetups, hackathons, conferences, and online events.

MCP connectors

Connector	Purpose
Calendar	Create events, send invites
Notion	Track event planning and logistics
Canva	Create event graphics and banners

Event types

Type	Typical lead time	Key deliverables
Meetup (hosted)	3-4 weeks	Venue, speakers, event page, promotion, follow-up
Hackathon (hosted)	6-8 weeks	Theme, judges, prizes, registration, logistics
Conference talk	4-6 weeks	CFP submission, slides, demo prep
Webinar / online	2-3 weeks	Registration page, slides, recording setup
Sponsorship	Varies	Brief, assets, booth materials

Process

1. Create event brief - save to events/_drafts/YYYY-MM-DD_event-slug.md
   • Event name, date, type, audience
   • Goals (leads, community, brand awareness)
   • Budget estimate
   • Deliverables checklist
2. Plan logistics - venue, speakers, sponsors, registration
3. Create content - event page copy, social promotion, email invites
   • Use the relevant content skills (linkedin, blog, email-writer)
4. Pre-event checklist - run through 1 week before
   • Slides reviewed
   • Demo tested
   • Promotion sent
   • Registration confirmed
5. Post-event - within 48 hours
   • Follow-up email to attendees
   • Content recap (blog post or LinkedIn)
   • Update events/_insights.md with what worked
   • Log leads in CRM

Guardrails

• Never commit budget without the CAO's approval
• Never book venues or sign contracts - present options for the CAO to decide
• Drafts only for all outbound communication (invites, promotion, follow-ups)
• No attendee PII in public content - names only with permission
• Log all events in events/_published/ after they happen

Self-improvement

After an event is completed:

1. Move the event brief from events/_drafts/ to events/_published/
2. Update events/_insights.md with what worked: attendance, engagement, lead quality, logistics that went well or poorly
3. If the CAO's edits to event briefs or follow-ups reveal a new pattern (e.g. "always include a networking segment", "keep talks to 20 min max"), add it to the Process section
4. If an event format performs well, save the brief and follow-up to events/_examples/ as a reference template