Funnel Selector

Use this decision tree to recommend the best funnel type for the user's situation.

Decision Tree

START
│
├─ What is the primary goal?
│  │
│  ├─ Collect leads / grow email list
│  │  ├─ Offering a PDF/checklist/template? → OPT-IN FUNNEL
│  │  ├─ Want to segment / qualify leads? → QUIZ FUNNEL
│  │  ├─ Promoting a book? → BOOK FUNNEL
│  │  ├─ Growing a community group (Skool, Whop, Facebook, Discord)? → GROUP FUNNEL
│  │  └─ Building anticipation for a launch? → WAITLIST FUNNEL
│  │
│  ├─ Sell a product or service
│  │  ├─ Price < $50?
│  │  │  ├─ Want to upsell immediately? → TRIPWIRE FUNNEL
│  │  │  └─ Simple one-time sale? → DIRECT RESPONSE FUNNEL
│  │  ├─ Price $50–$500?
│  │  │  ├─ Physical product? → E-COMMERCE FUNNEL
│  │  │  └─ Digital product/service? → DIRECT RESPONSE FUNNEL
│  │  ├─ Price $500–$2,000?
│  │  │  ├─ Need to educate first? → WEBINAR FUNNEL
│  │  │  └─ Community/cohort model? → CHALLENGE FUNNEL
│  │  ├─ Price $2,000+?
│  │  │  ├─ Need qualification? → APPLICATION FUNNEL
│  │  │  └─ Event-based education? → SUMMIT FUNNEL
│  │  └─ Recurring revenue?
│  │     ├─ Software product? → SAAS FUNNEL
│  │     └─ Content/community? → MEMBERSHIP FUNNEL
│  │
│  ├─ Recruit affiliates / partners
│  │  └─ → AFFILIATE FUNNEL
│  │
│  └─ Complex multi-stage sale
│     └─ → MULTI-STEP FUNNEL

Funnel Comparison Table

Funnel	Pages	Complexity	Best For	Conversion Benchmark
Opt-in	2	⭐	Email list building	30–50% opt-in
Quiz	3–5	⭐⭐	Lead segmentation	40–60% completion
Book	3–4	⭐⭐	Authority building	5–15% purchase
Waitlist	2	⭐	Pre-launch buzz	20–40% signup
Tripwire	3–4	⭐⭐	Buyer acquisition	3–8% purchase
Direct Response	3–5	⭐⭐⭐	Mid-ticket sales	1–5% purchase
E-commerce	3–5	⭐⭐⭐	Physical products	2–4% purchase
Webinar	4–6	⭐⭐⭐	High-ticket education	2–10% of attendees
Challenge	5–8	⭐⭐⭐⭐	Community engagement	5–15% of participants
Summit	5–8	⭐⭐⭐⭐	List building + sales	10–30% registration
Application	4–6	⭐⭐⭐	Premium services	5–20% application
SaaS	4–6	⭐⭐⭐⭐	Software trials	2–10% trial→paid
Membership	4–6	⭐⭐⭐⭐	Recurring content	3–8% conversion
Affiliate	3–4	⭐⭐	Partner recruitment	10–25% signup
Multi-step	5–10	⭐⭐⭐⭐⭐	Complex B2B sales	Varies
Group	2	⭐	Community growth (Skool, Whop, Facebook, Discord)	25–50% opt-in, 15–40% group join

Output

After running the decision tree, present:

1. Primary Recommendation — The best-fit funnel type with reasoning
2. Alternative — A second option if the first doesn't resonate
3. Page List — The specific pages that will be built
4. Estimated Build Time — How long the funnel will take to generate