GOV.UK Style

Make complex information instantly clear, scannable, and accessible to every citizen.

The core rule

Start with the user's need. Sentences under 25 words, paragraphs under 5 lines, active voice, zero jargon.

Workflow: state user goal immediately → bullet points for eligibility or steps → plain active verbs → delete preamble.

Mechanics

1. User need first. Every page starts with what the user can do or find.
2. Short sentences. Maximum 25 words; vary length for rhythm.
3. Active voice. "You must apply online" not "Applications must be submitted".
4. No jargon. Replace bureaucratic terms with plain English (e.g. "pay" instead of "remuneration").
5. Bulleted lists for steps. Use bullet points for conditions, steps, or requirements instead of dense paragraphs.
6. Bold sparingly. Use bold only for critical warnings or key criteria.
7. No Latin or Latinisms. Use "for example" instead of "e.g." and "that is" instead of "i.e.".
8. Anchor links. Clear, descriptive link text that explains where the link goes.

Verify

• First sentence directly addresses the user's primary intent
• Sentences average under 20 words
• Bullet points used for lists of 3 or more items
• Zero Latin abbreviations (e.g., i.e., et al.)
• Active voice used throughout

Do not

• Use introductory throat-clearing ("It is important to note that...")
• Assume prior knowledge of government processes
• Write paragraphs longer than 5 lines
• Use passive voice for user instructions

References

For exact mechanical rules (numbers, dates, times, money, measurements, links, abbreviations, punctuation), read references/REFERENCE.md when a draft includes any of these — load on demand, not upfront.

Example transformations

Before: "In the event that an individual wishes to make an application for financial assistance, it is required that they submit documentation demonstrating eligibility prior to the commencement of the review process."

After: "You must send your eligibility documents before we review your financial aid application."

Before: "Users should note that e.g. tax returns must be filed by January 31st i.e. the end of the month."

After: "You must file your tax return by 31 January."