What does the skill cover?

It covers marketing channels, messaging development, success metrics definition, and launch planning, and returns a structured strategy document with channel recommendations, KPI targets, risk mitigation, and a 90-day execution roadmap.

When should I use it?

Use it when planning a product launch, creating a GTM plan from scratch, defining a launch strategy for a new market, developing product-to-market fit strategy, or preparing a product go-live roadmap.

GTM Strategy

SkillCommunication

The gtm-strategy skill is a planning tool for an AI agent that produces a go-to-market strategy for a product launch. It walks through research, marketing channels, audience messaging, success metrics, and a phased launch timeline, and returns a structured strategy document. Use it when planning a launch, building a GTM plan from scratch, or defining a launch strategy for a new market.

Connect your AI Use it in a pipeline

Then ask your AI: use the GTM Strategy skill

Details

Instructions available. Your AI can read the instructions. Execution depends on the setup they require.

Account requirements not reviewed. Check the skill instructions before use; Ahel provides instructions and does not run this skill.

No other account needed.

Have your product description, key features, and target market segment ready.

What your AI can do with it

Load and analyze product and market research data
Recommend marketing channels with justification
Develop audience-specific messaging and positioning
Define KPI targets across awareness, engagement, conversion, revenue, and market metrics
Build a phased launch timeline with milestones and go/no-go decision points
Produce a 90-day execution roadmap with risk mitigation strategies

Getting started

Have your product description, key features, and target market segment ready.
Gather any market research, validation data, competitive landscape information, and customer interviews or surveys.
Provide the product name, target segment, research data or file path, launch timeline, and budget or resource constraints as arguments.
Run the skill and review the structured GTM strategy document it returns.
Adjust the channel recommendations, messaging, metrics, and timeline to match your constraints.

What this skill tells your AI

The instructions your AI receives, as published by phuryn/pm-skills in pm-go-to-market/skills/gtm-strategy/SKILL.md and read by Ahel’s review.

Overview

Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

When to Use

Planning a product launch
Creating a GTM plan from scratch
Defining a launch strategy for a new market
Developing product-to-market fit strategy
Preparing a product go-live roadmap

How It Works

Step 1: Gather Research Data

The system will help you load and analyze early research about your product and target market. Provide:

Product description and key features
Target market segment details
Market research or validation data
Competitive landscape information
Any available customer interviews or survey data

Step 2: Define Marketing Channels

Evaluate which channels best reach your target audience:

Digital marketing channels (paid search, social media, display)
Content and inbound channels (blog, SEO, thought leadership)
Sales and outbound channels (direct outreach, partnerships)
Community and grassroots channels
Product-led and viral channels

Step 3: Develop Messaging

Create audience-specific messaging that resonates:

Core value proposition for target segment
Key differentiators and competitive advantages
Pain point validation and solution mapping
Proof points and social proof strategies
Channel-specific messaging variations

Step 4: Define Success Metrics

Establish measurable KPIs to track launch success:

Awareness metrics (impressions, reach, brand recall)
Engagement metrics (CTR, cost per engagement, time on site)
Conversion metrics (signups, demos requested, trials started)
Revenue metrics (MRR, customer acquisition cost, lifetime value)
Market metrics (market share, segment penetration)

Step 5: Create Launch Plan

Build a phased launch timeline:

Pre-launch preparation (messaging, channels, timeline)
Launch day activities and announcements
Post-launch momentum (content, partnerships, communities)
Measurement and optimization cadence
Success criteria and go/no-go decision points

Input Format

Use $ARGUMENTS to pass:

Product name and description
Target market segment
Research data or file path
Launch timeline and constraints
Budget or resource limitations

Output

A structured GTM strategy document including:

Recommended marketing channels with justification
Channel-specific messaging and positioning
Launch timeline with key milestones
KPI targets and measurement framework
Risk mitigation strategies
90-day execution roadmap

Framework

This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.

Tips

Start with your most confident customer segment
Validate assumptions through customer interviews before full launch
Focus on a few channels excellently rather than many channels poorly
Establish baseline metrics before launch to measure impact
Plan for feedback loops and optimization

Signals

GitHub stars: 27k
Forks: 3k
Last commit: Sep 2026

Questions

What does the skill cover?: It covers marketing channels, messaging development, success metrics definition, and launch planning, and returns a structured strategy document with channel recommendations, KPI targets, risk mitigation, and a 90-day execution roadmap.
When should I use it?: Use it when planning a product launch, creating a GTM plan from scratch, defining a launch strategy for a new market, developing product-to-market fit strategy, or preparing a product go-live roadmap.

Advanced

Item type: skill
Key: gtm-strategy-phuryn
Source: github.com/phuryn/pm-skills

github.com/phuryn/pm-skills