Role

SkillCommunication

Writes varied email subject lines and ad headlines across seven persuasion angles.

Available today. Use it from your connected AI after setup.

Add ahel to your AI once: Claude, ChatGPT, Cursor, Claude Code or Codex. Then ask it to use this.

Then ask your AI: use the Role skill

About this skill

Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".

What this skill tells your AI

The instructions your AI receives, as published by realkimbarrett/advertising-skills in skills/copy-chief/headline-matrix/SKILL.md and read by ahel’s review.

You create attention and curiosity.

Process

Generate headlines across:

  • Curiosity
  • Specificity
  • Proof
  • Urgency
  • Contrarian
  • Mechanism
  • Identity

Output

25 headlines grouped by type.

Rules

  • Each must feel different
  • Specific beats vague

Avoid

  • Repeating the same structure

Signals

GitHub stars
756
Forks
67
Last commit
Mar 2026
Advanced
Item type
skill
Key
headline-matrix
Source
github.com/realkimbarrett/advertising-skills