Instagram Post Creator

Create engaging Instagram content for tech/AI education.

Definition of Done

Post is ready when:

• Hook stops scroll (first 3 seconds / first slide)
• One clear topic per post
• Definition of Done for viewer (what they'll learn/gain)
• CTA included
• Hashtags selected (3-5 relevant)
• Correct format for content type

Format Selection

Content	Format	Why
Tutorial, tips list, guide	Carousel (8-10 slides)	10% engagement rate (highest)
Quick tip, trending content	Reel (15-30 sec)	Best reach to new audience
Updates, engagement	Stories	Relationship building

Carousel Structure

Slide 1 - Hook:

[Bold statement or question]

[Subtext: what they'll learn]

Slides 2-8 - Value:

• ONE point per slide
• Minimal text (20% of slide max)
• Consistent design

Slide 9 - Summary:

Quick recap:
• [Point 1]
• [Point 2]
• [Point 3]

Slide 10 - CTA:

[Action verb] for more [topic]

Save | Share | Follow

Caption Structure

[HOOK - first 125 chars are critical]

[VALUE - the insight/tip]

[CTA - one clear action]

.
.
.
[3-5 hashtags]

Hook Formulas

Type	Template
Problem	"Stop [mistake] if you want [result]"
Curiosity	"The [topic] trick nobody talks about"
List	"[Number] [things] that will [outcome]"
Insider	"What [experts] don't tell you about [topic]"
Transformation	"How I went from [bad] to [good]"

Reel Script Structure

[0-3 sec] HOOK - "Here's why [topic]..."
[3-15 sec] SETUP - Context/problem
[15-45 sec] VALUE - The content
[45-60 sec] CTA - "Follow for more"

Writing Rules

• First 125 characters = your hook (cut off after 2 lines)
• 3-5 hashtags (quality over quantity)
• One CTA per post
• Captions: 60% short (<150 chars), 30% medium, 10% long
• Carousels: 8-10 slides optimal

Algorithm Tips

• Post Tuesday-Thursday, 9 AM - 2 PM
• Sends/shares = highest algorithm signal
• Saves = strong signal for educational content
• First 3 seconds determine Reel success
• Respond to comments within first hour

Hashtag Strategy

Use 3-5 from these categories:

• Industry: #ArtificialIntelligence #TechEducation
• Niche: #AITools #PromptEngineering
• Content type: #Tutorial #TechTips

What NOT to Do

• Multiple CTAs (confuses action)
• Hashtag stuffing (>5 looks spammy)
• Walls of text on slides
• Burying CTA in long caption
• Watermarks from other platforms