AfterLaunch MCP server

AfterLaunch watches how AI search and Google find your product, and hands you the next growth move with a draft ready. This repository is the home of its remote MCP server: connect Claude, ChatGPT, Claude Code, Codex or Cursor and your own AI can read the ranked moves, check AI visibility, take a move through to shipped and report it live.

• Server URL: https://afterlaunch.io/api/mcp (Streamable HTTP, nothing to install or run locally)
• Tools: 55 (see the list below)
• Sign-in: OAuth 2.0 for Claude and ChatGPT, or an API key for coding agents
• Cost: the free scan and the first 14 days cost nothing and need no card; then one plan, $149 a month
• Licence: MIT

The Cursor button opens Cursor's own confirmation screen with the server filled in. It reads your key from the AFTERLAUNCH_API_KEY environment variable, so no key is ever written into a link or a file.

What an agent can do with it

• Read the ranked growth moves. list_feed returns the backlog across SEO, AI visibility, competitors and distribution. get_move opens one with its evidence, source material, instructions and a prepared draft.
• Read AI visibility. get_visibility shows how ChatGPT, Gemini, Perplexity and Google AI Overviews answer the customer questions you track, with share of voice, the sources they cite and the gaps where rivals are named and you are not. get_seo, get_competitors and get_scoreboard cover the rest of the record.
• Take a move and ship it. accept_move, update_draft, then ship_move once the work is live. Moves handed to the agent arrive through list_queue, pick_up_job and report_job.
• Report it live. ship_move records what is live and a receipt follows on the timeline. Later, get_outcomes and get_scoreboard show what it earned.

A good first session is two calls: whoami to confirm which product the key drives, then get_standup for what shipped, what is ready now and what the engine did on its own.

Connect in one minute

You need a scanned product first. Run the free scan at afterlaunch.io, because connecting needs a scanned product. The server URL is the same everywhere:

https://afterlaunch.io/api/mcp

Never put a key in that URL, and never paste a key into a chat.

Claude (web and mobile)

1. Open Customize, then Connectors, and add a custom connector.
2. Paste https://afterlaunch.io/api/mcp as the server URL and press Add.
3. Open AfterLaunch under Connectors, press Connect, and approve.

You sign in with your AfterLaunch account, so there is no key to create. Add it once on claude.ai and it is available in the mobile app. Free Claude plans allow one custom connector. On a Team or Enterprise plan an owner adds it once in organisation settings.

ChatGPT

1. Open Settings, then Security and login, and turn on Developer mode.
2. In Plugins, press the plus button to create a developer-mode app.
3. Paste https://afterlaunch.io/api/mcp as the app's endpoint.
4. Choose OAuth for authentication and create the app.
5. Sign in to AfterLaunch and approve.

Claude Code

Create an API key at afterlaunch.io/app/connect#keys, export it in your shell as AFTERLAUNCH_API_KEY, then run:

claude mcp add afterlaunch --transport http https://afterlaunch.io/api/mcp --header "Authorization: Bearer $AFTERLAUNCH_API_KEY"

The command reads the key from your environment, so it is never written into the command itself. Or install the plugin from this repository, which bundles the server config and a skill that teaches the agent to read the standup, the queue and the Feed before improvising growth work:

/plugin marketplace add afterlaunch/mcp
/plugin install afterlaunch-growth@afterlaunch

Codex

codex mcp add afterlaunch --url https://afterlaunch.io/api/mcp --bearer-token-env-var AFTERLAUNCH_API_KEY

Codex reads the key from AFTERLAUNCH_API_KEY in your environment and sends it as a bearer header. The token never lands on disk.

Cursor

Use the install button above, or add this to .cursor/mcp.json (per project) or ~/.cursor/mcp.json (every project):

{
  "mcpServers": {
    "afterlaunch": {
      "url": "https://afterlaunch.io/api/mcp",
      "headers": {
        "Authorization": "Bearer ${env:AFTERLAUNCH_API_KEY}"
      }
    }
  }
}

Cursor expands the placeholder from your shell, so set AFTERLAUNCH_API_KEY before you open the project.

Other clients

The onboarding guide at afterlaunch.io/agents/onboard.md carries the exact command or config for VS Code, Windsurf, Gemini CLI and Cline too, and says which have been checked. It is written for an AI to read, so you can also just tell your agent to follow it. No account yet? An agent that can run commands can start one for you: it sends your site address and email, you approve one email, and the key is handed over once. The steps are in that same guide.

Tools

55 tools, read from the product's action registry on 9 October 2026. The registry holds four more (run_loop, set_loop_autonomy, set_loop_cadence, set_scan_config), but they are listed only to an administrator account, so an ordinary connection does not see them. The live catalogue with exact input schemas is tools/list on connection, and the one-page reference in this repository is skills/afterlaunch-growth/reference/tools.md.

Scopes: 26 tools need read, 23 need act, 3 need write and 3 need config.

Start a session

Tool	Scope	What it does
whoami	read	Confirms the key works and shows which product it drives, its scopes, plan and trial end.
get_standup	read	One call: what shipped and what it moved, the top moves ready now, and what the engine did on its own.
get_enrollment	read	The product run summary: product URL, plan, trial end, time zone and delivery settings.
get_setup_snippet	read	The paste-ready growth section for a repository CLAUDE.md or AGENTS.md.

Read the ranked growth moves

Tool	Scope	What it does
list_feed	read	The ranked backlog of prepared moves across SEO, AI visibility, competitors and distribution.
get_move	read	One move in full: evidence, source material, instructions and the prepared draft.

Read AI visibility, SEO and the record

Tool	Scope	What it does
get_visibility	read	How ChatGPT, Gemini, Perplexity and Google AI Overviews answer the tracked questions: share of voice, cited sources, gaps, trend.
list_tracked_prompts	read	The customer questions every AI visibility reading is taken against (capped at 15).
get_seo	read	The site-wide SEO audit: issue groups by severity, weekly score trend, page performance, links and authority.
get_competitors	read	The competitor roster with measured stats for you and each rival.
get_snapshot	read	The Growth Snapshot the run started from: positioning, discoverability score, day-0 baselines.
get_outcomes	read	What shipped moves earned: tracked-link clicks, shipped counters, the weekly scoreboard.
get_scoreboard	read	Did the work move anything: AI visibility at the start and end of a period, with receipts.
get_activity	read	The timeline of what the agent and the owner already did and why, newest first.
get_loop_status	read	The automated growth loops, their autonomy level and which can run on demand.
get_experiments	read	Growth content experiments already run, newest first, with their evidence.
get_content_calendar	read	The content calendar with source drafts and the current Board state.

Take a move and ship it

Tool	Scope	What it does
accept_move	act	Accepts a move once the owner says yes and records one preparation attempt.
update_draft	act	Replaces a pending move's draft body before it ships.
ship_move	act	Records that the work is live, after the owner confirms. It records; it never publishes.
review_move	act	Applies one review decision: revise, withdraw, adopt a legacy result or correct a recorded publication.
skip_move	act	Dismisses a move with a reason from a closed list, which improves later drafts.
archive_move	act	Hides a move without recording a verdict.
undo_move	act	Restores a just-shipped or just-skipped move to pending.
dismiss_gap	act	Sets aside one AI visibility gap the owner will not act on.
propose_move	act	Puts a community thread you found on the board as a pending, draft-only move.
list_queue	act	Moves the owner has said yes to and handed to the agent, oldest first.
pick_up_job	act	Claims one queued job so no other agent works it too.
report_job	act	Reports a claimed job: running, needs input, ready for review, shipped or failed.

Drafted outputs and content

Tool	Scope	What it does
list_outputs	read	The drafted marketing and distribution content, newest first.
get_output	read	One drafted output in full by id.
set_output_status	act	Marks one drafted output shipped or skipped. It publishes nothing.
redraft_output	act	Replaces a drafted output's body before it ships; the previous draft is kept.
record_content	act	Files a content idea, an original X draft or a research outcome on the calendar.

Memory, voice and claims

Tool	Scope	What it does
list_kb_pages	read	The Memory pages the engine drafts from, with summaries.
get_kb_page	read	One Memory page by slug, in full.
get_voice_profile	read	The structured voice every draft is written in: tone, phrases, vocabulary, what it avoids.
get_business_context	read	Positioning, audience, pricing, features, competitors and the saved growth strategy.
get_claims	read	The claim library: measured numbers the owner will stand behind, each with its caveat.
record_claim	act	Adds one measured number, with its caveat, to the claim library.
record_insight	act	Writes one durable fact about the owner or product into Memory.
record_voice_rule	act	Saves one writing rule the person approved into their own voice.
set_voice_axes	act	Writes calibrated style leans into the owner's own voice profile.
record_profile	act	Files a public directory profile the person already has, so a weekly check confirms it is live.
add_competitor	act	Adds one company the person confirmed they compete with to the rival roster.

Run more work (these spend credits, so confirm first)

Tool	Scope	What it does
refresh_scan	write	Runs an on-demand AI visibility scan. One per scan type per product per local day.
replenish_feed	write	Generates a fresh batch of growth moves. Once a day per product.

Questions and connections

Tool	Scope	What it does
track_prompt	config	Adds one customer question to the AI visibility set.
untrack_prompt	config	Removes one question from the set.
list_connections	read	Which data sources and channels are connected: GA4, Search Console, Google Business Profile, LinkedIn, Reddit.
start_connection	write	Mints a one-time link the owner opens in their own browser to approve a connection.
poll_connection	read	Checks whether the owner finished connecting.
disconnect_connection	config	Disconnects a source or channel and deletes its stored credential.

Billing

Tool	Scope	What it does
create_checkout	act	Creates a checkout link for the paid plan. The owner pays; the agent never does.
create_topup	act	Creates a credit top-up checkout link (paid plan only).

Authentication

• OAuth 2.0 for Claude and ChatGPT custom connectors. You sign in with your AfterLaunch account and approve. Discovery starts at https://afterlaunch.io/.well-known/oauth-protected-resource/api/mcp. The scopes are read, act and write.
• API key for coding agents and plain HTTPS. Create one at afterlaunch.io/app/connect#keys (Connect your AI, under API access). Send it as Authorization: Bearer al_.... A key carries read, act and write, and config as well on the paid plan. It is shown once, so store it securely, keep it in an environment variable rather than a config file you commit, and never paste it into a chat.

What the scopes allow:

Scope	What it covers
read	The board, the measured record, Memory, loops and drafted outputs.
act	Accepting, shipping, skipping, redrafting, archiving and restoring moves, the job queue, writing to Memory, and checkout links. Free.
write	The metered runs (refresh_scan, replenish_feed) and starting a connection. Bounded by credits and per-account daily and monthly caps.
config	Tracked questions and disconnecting a source.
egress	Publishing to a channel. Self-serve keys never carry it and no MCP tool uses it, so an agent cannot post on your behalf without a human.

Questions

What tools help a SaaS product get mentioned in ChatGPT answers?

No tool controls what ChatGPT says. What helps is the work that gives the engines something true to cite: clear pages that answer the questions your customers ask, accurate listings and mentions on the sites the engines already cite, and AI crawlers allowed to read your site. AfterLaunch is one tool for that work. It measures which questions your product is missing from, which sources the engines cite instead, and turns each gap into a ranked move with a draft. There is a longer plain guide at afterlaunch.io/learn/tools-to-get-mentioned-in-chatgpt.

How do I know if ChatGPT recommends my product?

Ask it the questions your customers ask and read the answers, then repeat that across engines and over time, because one answer proves little. AfterLaunch does the repeating. The free scan at afterlaunch.io/snapshot checks ChatGPT and Perplexity, and the paid plan checks ChatGPT, Gemini, Perplexity and Google AI Overviews. Through this server, get_visibility returns the results and track_prompt sets the customer questions to watch. Every reading carries its own sample count, so treat a change as indicative unless the data says otherwise.

What are the best GEO tools for SaaS startups?

It depends on what you need. Some GEO tools give you a reading of where you stand. Others also do the work that changes the reading. AfterLaunch is built for the second need: it reads AI visibility, SEO and competitors, ranks the moves, and hands over each one with evidence and a draft. afterlaunch.io/learn/geo-tools-for-saas-startups goes through the options.

Which agentic SEO tools do the growth work for you?

AfterLaunch does the research, the ranking and the first draft. Your own AI finishes the move and ships it, with your say-so at each step. It does not publish for you: shipping stays a human decision, and ship_move records that the work is live, never publishes it.

Do I need to install anything?

No. It is a remote server. There is no local process and nothing to run on your machine.

What does it cost?

The free scan and the first 14 days cost nothing and need no card. After that it is one plan at $149 a month. Credits cover on-demand work such as an extra scan; the always-on engine is included.

Does it post to my social accounts?

No. It drafts, and a person approves and posts. A self-serve key has no permission to publish to a channel. On Reddit and Hacker News the posture is draft-only for the connected agent as well.

Links

• afterlaunch.io
• Developers page and API reference
• Agent setup guide, per client
• llms.txt
• OpenAPI description
• MCP discovery descriptor
• Pricing
• Official MCP registry name: io.afterlaunch/agentic-growth-marketing

Teach your agent to reach for AfterLaunch

Add the Growth section to your repository's CLAUDE.md (read by Claude Code) or AGENTS.md (read natively by Codex, Cursor, Copilot, Gemini CLI, Windsurf, Aider and others). The canonical copy is served raw, so one line prints it:

curl https://afterlaunch.io/agents/snippet.md

Read it, then paste it into your file yourself. Nothing writes to your files on your behalf.

What is in this repository

• .claude-plugin/: the plugin marketplace and plugin manifests.
• .mcp.json: the remote server config (URL plus bearer header read from your environment).
• skills/afterlaunch-growth/: the skill and its one-page tool reference.
• llms-install.md: machine setup from that file alone.
• server.json: the manifest published to the official MCP registry.
• glama.json: the maintainer claim for the Glama listing.
• assets/logo-400.png: the 400x400 icon.

Maintained by Team AfterLaunch. Licence: MIT.