The Profound Agency MCP Server

A hosted MCP server for buying press. It gives an AI agent direct access to The Profound Agency's network of 1,600+ publications: search placements by price and authority, price a set of them, build a plan for a budget, and open an order for a human to pay. It can also request paid-media quotes and run AI-visibility checks.

No API key, no account, no signup. Point your client at the endpoint and go.

• Endpoint: https://theprofound.agency/api/mcp/ (Streamable HTTP, stateless, no auth)
• Docs: https://theprofound.agency/mcp/
• Manifest: https://theprofound.agency/.well-known/mcp.json

This repository holds the registry metadata only. The server itself runs on theprofound.agency.

Who it's for

• Founders and marketers who want to plan and price PR from inside Claude, Cursor or any MCP client
• Agencies building agents that quote press placements for their clients
• Anyone who wants to know whether AI assistants can find and cite their website

Connect

Add this to your MCP client config:

{
  "mcpServers": {
    "profound-agency": {
      "type": "http",
      "url": "https://theprofound.agency/api/mcp/"
    }
  }
}

Keep the trailing slash on the URL.

Claude Code:

claude mcp add --transport http profound-agency https://theprofound.agency/api/mcp/

Tools

24 tools, 22 of them read-only. The ones you'll use most:

Tool	What it does
search_placements	Search the network by price, Domain Authority, Domain Rating, category, region, turnaround, Google indexing and AI-crawler readiness.
quote_placements	Price a set of placements exactly as checkout would, fees included. Returns a link that opens the store with those placements in the cart. Reserves nothing.
plan_placements	Give it a goal, audience and budget; get back a recommended set of publications, already quoted and inside budget.
submit_campaign_brief	Ask for a quote on a paid media campaign (display, CTV, social, search, audio, out-of-home). A person prices it and replies. Buys nothing.
quick_visibility_check	An instant check of five AI-visibility basics for any site: AI crawlers in robots.txt, llms.txt, structured data, title and description.
request_audit	Request the full, free AI-visibility audit, scored out of 100. A person runs it and replies by email.

The rest cover publication detail and comparisons, categories, advertising channels and restricted-category rules, meeting availability, order status, and the client content workflow. The full list with descriptions is in the manifest and on the docs page.

Agents can't spend money

The server is built so an agent can do the research and the paperwork, but never the paying.

• No payment method is reachable through any tool.
• create_order opens an unpaid order and returns a payment link. Nothing happens until a human opens that link and pays.
• Unpaid orders are deleted automatically after 72 hours.
• Quotes and plans reserve nothing and commit nobody.

About

The Profound Agency (Profound Agency LLC) is a visibility agency in Hillsborough, New Jersey.

• Website: https://theprofound.agency
• MCP docs: https://theprofound.agency/mcp/
• Email: theprofoundagency@gmail.com
• Phone: +1-908-448-4001