launch-google-search

Goal

Stand up a production-ready Google Ads Search campaign in one workflow. Always start paused so the user reviews before spending.

Inputs to confirm with the user (batch these in one question)

1. Account name (substring match) — required.
2. Campaign objective (Leads / Sales / Website traffic) and conversion action to optimize for — required if Smart Bidding is requested.
3. Daily budget — required.
4. Bidding strategy — MAXIMIZE_CONVERSIONS, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CLICKS, or MANUAL_CPC. Default: MAXIMIZE_CLICKS if no conversion data exists yet, else MAXIMIZE_CONVERSIONS.
5. Geo + language — required.
6. Final URL — required for RSAs.
7. Keyword themes (3–10 tightly-grouped concepts) — required.
8. Brand name + 1-line offer — required for RSA generation.

If the user gave a brief in the slash argument, parse it first and only ask for what's missing.

Workflow

1. Discover required ops once with find_operations. Look for IDs containing: gads_select_accounts, gads_create_campaign, gads_create_ad_group, gads_create_responsive_search_ad, gads_add_keyword_to_ad_group, gads_create_sitelinks, gads_create_callouts, gads_create_structured_snippets, gads_add_negative_keywords_to_campaigns, gads_search_geo_targets.
2. Inspect each with get_operation_inputs before first use — never guess Google Ads input shapes.
3. Resolve account: gads_select_accounts with the user-given name as substring; if multiple match, ask user to disambiguate.
4. Resolve geo IDs: gads_search_geo_targets for each location string the user provided.
5. Create campaign (PAUSED) → returns campaign_id. Set advertising_channel_type=SEARCH, the chosen bidding strategy, daily budget, geo + language targeting.
6. Create ad group under that campaign_id → returns ad_group_id.
7. Generate RSA assets following the rules below, then gads_create_responsive_search_ad with ad_group_id and the final URL.
8. Add keywords with gads_add_keyword_to_ad_group. Default match types: phrase + exact for the same theme; avoid pure broad unless the user is on Smart Bidding with sufficient conversion data.
9. Add extensions in order: sitelinks → callouts → structured snippets. All optional — skip silently if the user didn't ask for them, but suggest it once at the end.
10. Add account-level brand-protection negatives (competitor names if any) and obvious junk negatives (free, jobs, careers, download, crack, etc. — adjust to vertical) via gads_add_negative_keywords_to_campaigns.
11. Confirm to user: campaign ID, ad group ID, ad strength, keyword count, link to review in Google Ads UI. Remind they're paused.

Use the safe-write-operations skill for every step from #5 onward — each is a write. Batch into a single approval request when possible.

Platform-specific rules the model MUST respect

• Prefer dedicated ops over gads_mutate. Only fall back to mutate if no dedicated op exists for the action.
• RSA asset minimums and limits: 3–15 headlines (30 chars each), 2–4 descriptions (90 chars each). Generate at least 8 headlines and 3 descriptions for healthy ad strength. Each asset must be unique — Google rejects duplicates.
• No pinning unless requested. Pinning headlines or descriptions tanks ad strength and limits Google's optimization. If the user demands pinning (legal disclaimer, brand-required), pin sparingly to position 1.
• Smart Bidding requires conversions. If the user picks TARGET_CPA or TARGET_ROAS and the account has < 30 conversions in the last 30 days, warn that the strategy will struggle and recommend MAXIMIZE_CONVERSIONS first.
• Match types: don't add the same keyword in multiple match types in the same ad group — phrase + exact is fine across ad groups; same ad group causes self-competition.
• Geo targeting uses Google's geo target IDs (numeric) — always resolve via gads_search_geo_targets, never pass a country/city name string.
• Budget shared vs daily: a campaign-level daily budget is what the user usually means. Don't auto-attach a portfolio budget unless asked.
• Always start PAUSED so the user inspects targeting and assets before spending.

Failure modes & recoveries

• "Bidding strategy requires conversion tracking" → drop to MAXIMIZE_CLICKS, tell the user, and suggest enabling conversion import from GA4 first.
• "Ad strength: Poor" after creation → add more headline variety (different angles: benefit, feature, urgency, brand, question), re-create the RSA, leave the old paused.
• "Geo target not found" → ask the user for the more specific name (city + region) or a postcode.
• Account has multiple matching results → list them with IDs and ask user to pick one.

Output to user

A short table:

Item	Value
Account	(id)
Campaign	(id, PAUSED)
Ad group	(id)
RSAs created
Keywords added	(phrase=, exact=)
Extensions	sitelinks=, callouts=, snippets=
Negatives added

End with: "Review in Google Ads, then unpause when ready. Ask me to /markifact:diagnose-underperformer after 7 days of data."