Lead Generation

Overview

Build prospect lists that sales can actually use: right companies, right people, verified context, sourced.

Prefer the Leads desk (#/leads, leads action=status). Recurring fill is leads action=start / stop / schedule (same store as Tauri and navin leads). Do not create a chat cron. Heartbeat is leads action=watch only.

List quality bar

Per lead: company, website, size estimate, sector, country, decision-maker name + role, LinkedIn URL, trigger/context signal, source of each datum.

Sourcing plays

Play	How
ICP search	web_search "{sector} {geography} companies", directories, chambers, industry associations
Trigger events	funding news, expansions, job postings for related roles, new regulations - these companies have budget + urgency
Ecosystem mining	competitors' case studies, event exhibitor lists, partner directories
Lookalikes	best current clients → who resembles them (entity-research per company)
Inbound signals	site visitors' companies, content engagers, event attendees

Workflow

1. Load the ICP (customer-persona-builder) - disqualifiers matter as much as criteria.
2. Run 2-3 sourcing plays; collect into sales/leads-<date>.md or CSV.
3. Enrich each company: web_fetch their site (size signals, tech, news); find the right role's holder on LinkedIn.
4. Dedupe against the shared Studio CRM (crm tool list/search) and the Prospection CSV; score A/B/C by ICP fit + trigger strength. After quality, crm create.
5. Hand A-leads to lead-qualification → account-research → cold-email-writer.

Rules

• Every email/name verified from a public source; no scraped-and-prayed data.
• Respect data protection rules (GDPR for EU contacts) - business contact data, lawful basis, easy opt-out.
• 50 researched leads beat 5,000 scraped rows.