LeadMagic Integrations

Overview

LeadMagic integrates natively with every major GTM platform. This skill covers integration setup, data flow patterns, and the verification-at-send principle: every contact entering a sequence must pass verification first.

Authoritative Foundations

• iPaaS Integration Patterns — Shapes deliverables for this skill — LeadMagic integrates natively with every major GTM platform.
• Zapier/Make Automation — Shapes deliverables for this skill — LeadMagic integrates natively with every major GTM platform.
• CRM Enrichment Workflows — Shapes deliverables for this skill — LeadMagic integrates natively with every major GTM platform.
• Pat Spielmann — Cold to Gold — Cold to Gold
• Pat Spielmann — Full-Circle Multichannel — Full-Circle Multichannel

When to Use

• "Connect LeadMagic to Clay"
• "Integrate LeadMagic with Smartlead"
• "Set up LeadMagic + HubSpot"
• "Push LeadMagic data to Salesforce"
• "Add verification to my Zapier workflow"
• "Connect LeadMagic to Instantly"

Platform-Specific Guides

Clay

Native integration. Add LeadMagic Email Finder and Email Validation as enrichment columns. Configure in conditional waterfalls — LeadMagic first (verified results), fallbacks for misses. See leadmagic-waterfall skill.

Apollo

Use LeadMagic Email Validation as a verification step on Apollo-found contacts before they enter sequences. Apollo finds, LeadMagic verifies.

Smartlead

Push verified contacts via CLI: lm integrations smartlead push --campaign <id>. Or use API integration. Always verify with LeadMagic before pushing.

Instantly

Same pattern: verify contacts, then push. lm integrations instantly push. LeadMagic validation ensures bounced emails don't damage sending reputation.

Salesforce / HubSpot

Enrich CRM records on create or on schedule. Webhook: new contact created → LeadMagic enrichment → CRM update. Re-verify contacts older than 90 days.

Zapier / Make

No-code workflows. Trigger: new lead in CRM → LeadMagic enrichment → update CRM with verified data. Trigger: new form fill → LeadMagic verification → route to rep.

Data Flow Pattern

Source (CRM, form, list) → LeadMagic enrichment → LeadMagic verification → Send-ready list

Always verify between enrichment and send. Platform integration does not replace the verification step.

Common Pitfalls

1. Two-way sync conflicts. Push from enrichment TO CRM, not both directions. CRM-to-enrichment sync creates data conflicts.

2. No verification before send. Platform integration handles data movement. Verification handles data quality. Both required.

3. Not using webhooks for real-time. Batch processing works for lists. Webhooks enable real-time enrichment on form fill.

Output Format

The agent delivers an integration setup guide for the requested platform(s):

• Integration Configuration: step-by-step connection setup for the target platform — Clay column config, HubSpot/Salesforce workflow rules, Zapier zap structure, or n8n node sequence with authentication
• Data Flow Diagram: plain-text flow showing Source → LeadMagic enrichment → LeadMagic verification → destination system (CRM, sequencer, or webhook)
• Verification Gate: explicit before-send confirmation that LeadMagic validation fires before contacts enter any sequence or automation
• Webhook Setup (if real-time): endpoint URL format, expected payload schema, success/failure handling, and retry pattern
• Platform-Specific Pitfall Checklist: 3–5 integration-specific anti-patterns to avoid (e.g., two-way sync conflicts, skipping the verification step, batch-only when real-time is needed)

Quality Check

Before delivering, verify:

• All required sections complete
• Output matches the user's stated need
• No vague or unsupported claims
• Frameworks cited where applicable

Execution Artifacts

• references/framework-notes.md — platform matrix, iPaaS patterns, Eric Clay agency stack
• templates/output-template.md — integration config + verify gate deliverable
• scripts/check-output.py — local checklist validator for required sections This skill includes lightweight artifacts the agent can load on demand:
• ../../outbound/cold-email-copywriting/references/pat-spielmann-outbound-copy.md — stack integration + outbound message audit (Pat Spielmann — LeadMagic)
• references/integration-checklist.md — go-live checklist per platform (Clay, Smartlead, CRM, n8n)
• ../leadmagic-waterfall/references/waterfall-column-spec.md — Clay column spec
• ../../tools/clay-toolkit/SKILL.md — clay-toolkit native integration
• ../../tools/smartlead-workflows/references/clay-enrollment-handoff.md — sequencer handoff
• ../../../../references/gtm-experts-outbound-index.md — expert router Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice.

Related Skills

• leadmagic-cli: CLI-based integration workflows
• leadmagic-waterfall: Clay-specific waterfall setup
• crm-integration: CRM configuration for enrichment data
• clay-automation: Full Clay workflow design