LinkedIn Comment Strategy

Purpose

Write LinkedIn comments that build genuine professional visibility — not generic "Great post!" noise. Every comment should demonstrate expertise, add value to the conversation, or make the author want to respond. Comments are the highest-ROI LinkedIn activity for building network presence.

Voice Loading

Before writing comments, load the user's voice via voice-master's overlay resolution:

1. Read ../voice-master/SKILL.md and follow its User Calibration Overlay section to load exemplars and voice-dimensions from the out-of-repo overlay (or template fallback with warning if no overlay).
2. This skill's medium is social. Select social-medium exemplars from whatever voice-master loads.
3. Read ../voice-master/references/anti-slop.md — apply the Universal and Professional / LinkedIn sections.

If no overlay is present, voice-master falls back to generic voice guidance and warns — note this in your output.

Comments follow the same voice rules as posts but in compressed form.

Comment Types

1. Add-Value Comment

Extend the post's point with additional insight, a related experience, or a nuance the author didn't cover.

When to use: The post makes a good point that you can genuinely build on. Length: 2-4 sentences. Example pattern: "[Specific agreement with a detail]. In my experience with [specific context], [additional insight]. [Optional: question or implication]."

2. Respectful Challenge

Disagree with or complicate the post's thesis — with reasoning, not contrarianism.

When to use: The post oversimplifies something or misses a key angle. Length: 3-5 sentences. Example pattern: "[Acknowledge the valid part]. Where I'd push back is [specific point] because [evidence/experience]. [What this changes about the conclusion]."

3. Experience Share

Contribute a relevant personal experience that illustrates or complicates the post's point.

When to use: The post resonates with something you've lived through. Length: 3-6 sentences. Example pattern: "[Brief connection to the post]. When I was [specific situation], [what happened]. [What you learned or how it relates]."

4. Question Comment

Ask a genuine question that advances the discussion. Not a rhetorical question for engagement — a question you'd actually want answered.

When to use: The post raises something you're genuinely curious about. Length: 1-3 sentences. Example pattern: "[What specifically triggered the question]. How do you think about [specific aspect]?"

Anti-Slop Rules for Comments

• NEVER: "Great post, [Name]!" / "Love this!" / "So true!" / "Couldn't agree more!"
• NEVER: "Thanks for sharing this, [Name]!" without adding substance
• NEVER: Tag people who aren't part of the conversation
• NEVER: Use the comment to pivot to self-promotion
• NEVER: Write a comment longer than the original post
• NEVER: Start with an emoji
• Always reference something SPECIFIC from the post (proves you read it)
• Always add something the author or readers didn't have before

Comment Workflow

1. Read the post — The user pastes or describes the post content.

2. Identify the angle — What's the most natural type of comment given the user's expertise and relationship to the topic?

3. Check relevance — Is this a post worth commenting on? Criteria:

   • Author is someone the user wants to build a relationship with
   • Topic intersects with the user's expertise
   • Post has meaningful engagement potential (not dead)
   • Comment would be genuine, not forced

4. Draft — Write the comment in voice. Short, specific, adds value.

5. Anti-slop check — Verify no banned patterns. Verify it references something specific from the post.

Strategic Commenting Guidance

When the user asks for a general commenting strategy (not a specific comment):

• Target authors: People in the user's target audience or industry who post regularly and engage with comments. Commenting consistently on 5-10 key authors builds more visibility than scattered commenting.

• Timing: Comment within the first hour of a post going live. Early comments get more visibility as engagement grows.

• Frequency: 3-5 meaningful comments per day is more effective than 15 generic ones. Quality signals expertise; quantity signals desperation.

• Reciprocity: When someone comments on the user's posts, prioritize engaging with their content. Builds genuine relationships.

Output Format

post_summary: <brief summary of the post being commented on>
comment_type: <add-value | challenge | experience | question>
comment: |
  <the comment text>
rationale: |
  <why this type and angle were chosen>

References

• ../voice-master/SKILL.md — Voice authority; follow its User Calibration Overlay section to load social exemplars from the user overlay
• ../voice-master/references/anti-slop.md — Universal + Professional/LinkedIn anti-slop rules