LinkedIn Infographics

Visual framework + accompanying text post. Infographic FIRST, text second — text exists to lift up the graphic. Source: Vince Pierri Cohort + Nick Broekema April 2026 coaching.

Doctrine inherited (Step 7 — 0626 rollout, locked 2026-06-04)

Output complies with output-tenets.md, output-simplicity.md, ai-speak-anti-patterns.md, design-production.md. Step 6 calibration: see [[feedback_execution_doctrine_refinements_step6]].

Refinements applied: R1 (infographic visual + caption is end-customer-facing — no source tags), R3 (caption + frame text capability-led), R6 (close = sign-up primary or DM, never engagement-farming), R9 (visual-frame headings verb-led).

When to run

User says "infographic", "carousel", "visual framework", "LinkedIn graphic", or "visualise this framework". Has a real framework or concept (not invented). Don't run for text-only posts (use linkedin-content) or comments (use linkedin-comment).

Inputs

Required: framework/concept to visualize, target ICP, goal (attract buyers / establish authority / drive saves). Optional: visual style, real proof points, contrarian angle, brand guidelines. Verify any metrics provided are real — never invent. If missing → ask for framework + audience + goal. Full validation checklist in the premium reference.

Steps

1. Read DESIGN.md at projects/consulting/{client}/brand/{MMYY}-brand-kit.md. Token frontmatter is source of truth for every visual element. If absent → pause and recommend /brand-kit. Authority: .claude/rules/design-production.md. For Genesys personal-brand infographics, the render substrate is the genesys-design skill (.claude/skills/primitives/design/genesys-design/) — start from its ui_kits/infographic/index.html template + colors_and_type.css tokens (the CSS binding of Genesys brand/0626-brand-kit.md) to output a real branded HTML artifact, not only a Canva brief.
2. Phase 1 — Framework clarity. Define core insight ("[Audience] thinks X, but actually Y"), blind spot ("Most [audience] believe [status quo]. This is wrong because [reason]"), outcome ("By doing X, [audience] achieves Y"). Templates in the premium reference.
3. Phase 2 — Visual design (infographic FIRST). Pick format from the premium reference (process flow, comparison, matrix, stack flow, nested circles, timeline, diagram, table). We're building visual frameworks that show INTERRELATIONSHIPS through shapes — not text in boxes. Shapes communicate without words: concentric circles = hierarchy, Venn = combination, spectrum = range.
4. Apply Three S's threshold. Substance (would they print it?) ≥3, Structure (do shapes communicate meaning?) ≥3, Style (will it signal traction?) ≥3. If any ≤2, reconsider. Full rubric in the premium reference.
5. Apply Nick's April 2026 gates. (a) Teach HOW not just WHAT — every element has micro-problem + tactical verb + DIY-this-week action. (b) Title leads with "How to…" or temporal transition (from X to Y allowed; proper-noun-only titles fail). (c) NO X-not-Y anywhere — sweep every card, band, strip; require 12/12+ rows pass. (d) Foundation strip = positive declarative principle. (e) Bottom strip = save + repost + pipeline CTA (no engagement Qs, no off-ecosystem links). (f) Named framework as watermark, not title.
6. Build visual brief with token-cited spec. Quote exact DESIGN.md token values for every color/type/shape (colors.primary, typography.headline-md, rounded.lg, spacing.lg). Include token-derived spec table for production tool. One primary color per visual. Two font weights max. Brand's rounded.* scale only.
7. Write in-graphic copy. Headline 5-8 words. Subhead explains what this teaches. Labels 1-3 words. Annotations brief. 2-3 font sizes max. High contrast. Test mobile readability at 50% zoom.
8. Phase 3 — Text post (post supports graphic). Hook structure: hook → misconception bullets → tease named framework → teach → optional CTA.
9. Hook — use replacement opener (NOT legacy Great Switcheroo X-not-Y). Pick one: (a) Temporal transition — "Most PMM research happens once. Then it sits in a Notion doc until the rebrand." (b) Cost-of-inaction — "Three things in your PMM stack are decaying right now: [X], [Y], [Z]." (c) First-person proof — "Last quarter I re-ran a client's full positioning, messaging, ICP, and competitor refresh in 4 hours." Reference: 0426-pmm-os-post.md. Legacy Great Switcheroo formula in the premium reference (historical only).
10. Misconception bullets (3-5). "You might think it's about: → [assumption 1] → [assumption 2] → [assumption 3]. It's not." Each bullet 2-5 words. All plausible but wrong.
11. Tease the named framework. "The X Rule" / "The Art of X" / "The X Model" / "The X Spectrum". Makes it feel official, creates curiosity.
12. Teach (3-5 short sentences). Reference the visual ("See the graphic for the full breakdown"). Don't repeat — drive them to the graphic.
13. CTA optional. If used: engaging question, invite experience. Avoid "DM me", "Follow for more", "Like if you agree". Many high-performers have NO CTA.
14. Self-evaluate. Visual clear in 3s? Mobile-readable? Dense-to-save + scannable-to-assess? Hook uses approved opener? Named framework feels official? Text drives TO the graphic, doesn't repeat it? Full checklist in the premium reference.
15. Present at Review Gate 3 (deep review). Output: infographic brief (with token-cited spec table) + 3 hook options + complete text post. Anti-hallucination: never invent metrics, case studies, or frameworks — mark as [PLACEHOLDER: need real data].

What good looks like

• References:
• Evaluations: Three S's all ≥3 (one can be 5 to compensate for a 2). Nick's 6 gates all pass. X-not-Y sweep table 12/12+ rows pass. DESIGN.md token-cited spec table complete. Hook uses approved replacement opener. Visual + text pairing checklist all green.

Final ship gate

Run /premortem --output before ship. See /premortem skill for the 5 execution domains (will-it-resonate / will-it-convert / will-it-stay-on-brand / will-stakeholder-push-back / will-it-degrade-over-time) and output template.

Trivial-case escape: ## Premortem\nNo failure modes — trivial change satisfies the contract for genuinely trivial outputs.

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Persuasion & stickiness pass

Output complies with persuasion-and-stickiness.md — Cialdini's 7 persuasion levers + Heath's SUCCESs. Deploy the 1-2 Cialdini levers that fit the reader's barrier (never all seven; every lever must be TRUE), run the SUCCESs diagnostic (Simple / Unexpected / Concrete / Credible / Emotional / Stories) over the near-final draft, then the rule's pre-ship gate.