LinkedIn Profile Optimizer

Overview

LinkedIn is a search engine + landing page. Optimize for the searches your target audience runs, then convert their visit.

Section by section

Section	Optimization
Headline (220 chars)	role + value + keywords - not just a job title ("CTO | Data migration & AI agents | Navinspire" > "CTO chez Navinspire")
Photo/banner	professional photo; banner carries the value proposition
About	first 3 lines hook (visible pre-clic) → story → proof → CTA (contact)
Experience	achievement bullets from the CV (cv-builder formula), media attached
Skills	top 3 pinned = the searches you want; get endorsements on those
Recommendations	give some to get some; request with a suggested angle
Custom URL + language versions	clean slug, FR + EN profiles when relevant

Keyword logic

Pick the 3-5 terms your audience actually searches (job titles, skills, sector) - place them in headline, about, experience titles, and skills. Natural placement only.

Workflow

1. Define the goal: recruited? generate leads? build authority? (changes every choice)
2. Audit the current profile (user shares URL/screenshots); score each section.
3. Rewrite section drafts; validate voice with the user (it must sound like them).
4. Visibility plan: creator mode?, open-to-work settings, activity cadence (social-media-manager for content).
5. 30-day check: profile views, search appearances, inbound messages.

Rules

• The profile serves ONE primary goal - a profile for everyone converts no one.
• No buzzword soup; concrete outcomes and named tools win searches.
• Drafts only. The user pastes into LinkedIn. Never scrape the profile, never automate Easy Apply, never fetch a LinkedIn job URL.