LinkedIn Weekly Content

Generate a full week of LinkedIn content for Matteo Tittarelli / Genesys Growth. Produces 4 posts + 2 visual briefs, appends to a persistent Google Doc, and sends a Slack notification.

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Weekly Schedule

Voice-locked operational constants — these stay in body.

• Monday: Claude Skills newsletter (separate pipeline — no LinkedIn post)
• Tuesday: Story post (35% pillar — personal experiences, founder journey)
• Wednesday: Expert post (40% pillar — give away the playbook)
• Thursday: Sales post (25% pillar — case study storytelling, offer integration)
• Friday: Rotated post (cycles: Story → Expert → Sales, ISO week mod 3)
• Sunday: GTM Pulse newsletter (separate pipeline)

Visual briefs (one of each per week):

• 1x Infographic brief (paired with any post)
• 1x Carousel brief (paired with any post)

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Process

9-phase orchestration:

Phase 1: Load Context → Phase 2: Generate Hooks → Phase 3: Generate 4 Posts
                                                              ↓
Phase 6: Photo Rec ← Phase 5: Visual Briefs ← Phase 4: Algo Audit
       ↓
Phase 7: GDrive Append → Phase 8: Slack Notify → Phase 9: Update Rotation Tracker

Phase-by-phase detail (skill invocations, post lengths, archetype rotation logic, MCP detection, GDrive append script) in the premium reference.

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Quality Gates (Applied Automatically)

Voice-locked rules — these stay in body.

• Anti-AI detection: No "Here's the thing:", no false contrast reframes, no wrapped-bow endings, no generic praise
• 100 Posts Test: Each post must feel authentic for 100 consecutive posts
• Offer integration: Even non-sales posts subtly showcase what Genesys does (per Matteo's voice rules)
• Wordiness check: Trim 15-20% from first draft (Matteo's tendency)
• No "genuinely asking": Stop using pseudo-engagement closings
• Source integrity: No fabricated stories, metrics, or quotes — all from content banks

Full per-post and per-batch checks in the premium reference.

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Scheduling

This skill is triggered weekly via Claude Code /schedule:

/schedule create "LinkedIn Weekly Content" --cron "0 8 * * 5" --prompt "Run /linkedin-weekly-content for the upcoming week"

Cron: Every Friday at 08:00 UTC Why Friday: Full weekend to review. Monday = newsletter. Tuesday's story post = first LinkedIn post of the week. 4 days of buffer.

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Final ship gate

Run /premortem --output before ship. See /premortem skill for the 5 execution domains (will-it-resonate / will-it-convert / will-it-stay-on-brand / will-stakeholder-push-back / will-it-degrade-over-time) and output template.

Trivial-case escape: ## Premortem\nNo failure modes — trivial change satisfies the contract for genuinely trivial outputs.

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Persuasion & stickiness pass

Output complies with persuasion-and-stickiness.md — Cialdini's 7 persuasion levers + Heath's SUCCESs. Deploy the 1-2 Cialdini levers that fit the reader's barrier (never all seven; every lever must be TRUE), run the SUCCESs diagnostic (Simple / Unexpected / Concrete / Credible / Emotional / Stories) over the near-final draft, then the rule's pre-ship gate.