Add LocalBusiness schema markup
SkillWeb & browsinglocal-business is a skill for auditing a local business website's structured data. It guides an AI agent through checking whether a site has LocalBusiness JSON-LD schema, verifying the required properties, and adding the markup where it is missing. It applies to any business that serves customers at a physical location or specific geographic area.
Available today. Use it from your connected AI after setup.
No other account needed.
Have the local business website's homepage and contact page available for review.
Then ask your AI: use the Add LocalBusiness schema markup skill
What your AI can do with it
- Check page source for a JSON-LD block with @type LocalBusiness or a sub-type such as Resta
- Verify required properties: name, PostalAddress fields, telephone, and url
- Confirm address values match the visible on-page address text
- Add a LocalBusiness schema block with @context, @type, address, telephone, url, openingHou
- Recommend a more specific sub-type when one applies
- Validate results with Google's Rich Results Test
Getting started
- Have the local business website's homepage and contact page available for review.
- Ask the agent to audit the site's structured data using the local-business skill.
- Review the findings on missing or incorrect LocalBusiness schema properties.
- Apply the suggested JSON-LD script block to the homepage, filling in the business's real details.
- Validate the markup with Google's Rich Results Test.
What this skill tells your AI
The instructions your AI receives, as published by thedaviddias/front-end-checklist in skills/local-business/SKILL.md and read by ahel’s review.
LocalBusiness schema enables Google to show your business details (hours, address, phone, rating) directly in search results and Google Maps, improving local visibility without requiring a click.
Quick Reference
- Add LocalBusiness JSON-LD schema to your homepage and contact page
- Required properties: @type, name, address (PostalAddress), telephone
- Include openingHours, geo coordinates, and image for richer results
- Use a more specific sub-type when available (Restaurant, DentalClinic, etc.)
Check
Check the page source for a JSON-LD script block with @type matching 'LocalBusiness' or a sub-type (Restaurant, Store, etc.). Verify the required properties are present: name, address with PostalAddress, telephone, and url. Validate with Google's Rich Results Test.
Fix
Add a block to the homepage with LocalBusiness schema. Include: @context, @type, name, address (with streetAddress, addressLocality, addressRegion, postalCode, addressCountry), telephone, url, openingHours, and geo. Use a specific sub-type if applicable.
Explain
LocalBusiness structured data tells Google the essential details about a physical business. This data powers the Knowledge Panel in search results, the local pack ('map pack'), and integrations with Google Maps. Without it, Google has to guess business details from unstructured page content.
Code Review
Find JSON-LD script blocks with @type 'LocalBusiness' or a sub-type. Verify required fields: name, address.streetAddress, address.addressLocality, address.addressRegion, address.postalCode, address.addressCountry, telephone, url. Check that address values match the visible on-page address text. Validate with Google's Rich Results Test API.
For full implementation details, code examples, and framework-specific guidance,
see references/rule.md.
Rule page: https://frontendchecklist.io/en/rules/seo/local-business
Signals
- GitHub stars
- 74k
- Forks
- 7k
- Last commit
- Aug 2026
Questions
- What kinds of businesses does this apply to?
- Any business that serves customers at a physical location or specific geographic area, such as restaurants, stores, or clinics.
- What does LocalBusiness schema do?
- It tells Google essential business details, powering the Knowledge Panel, the local pack, and Google Maps integrations. Without it, Google guesses details from unstructured page content.
- Which properties are required?
- @type, name, address as a PostalAddress (streetAddress, addressLocality, addressRegion, postalCode, addressCountry), telephone, and url.
Advanced
- Item type
- skill
- Key
local-business- Source
- github.com/thedaviddias/front-end-checklist