Local SEO

Local ranking = relevance + distance + prominence. Influence relevance (profile + pages) and prominence (citations + reviews).

When to use

• Businesses serving cities/regions (stores, clinics, agencies, restaurants)
• Multi-location rollouts

When not to use

• Pure national/SaaS SEO with no local intent
• Fake locations or review generation schemes

Pillars

Pillar	Actions
Business profile	complete fields, categories, services, photos, weekly posts, Q&A
NAP consistency	identical Name/Address/Phone on site, profile, directories
Local pages	one page per city/service with local proof
Citations	industry + local directories, chamber
Reviews	steady flow, owner responses, natural keywords
Local schema	LocalBusiness JSON-LD with geo, hours, sameAs

Workflow

1. Audit: fetch local pages; check NAP strings; review GBP screenshots/exports the user provides.
2. Fix NAP mismatches first.
3. Build/refresh location pages: unique local substance, map, testimonials, FAQs.
4. Citation list: 15-25 relevant directories for the country (FR/DZ/Gulf as relevant) with claim/update status.
5. Review plan: post-service email + response templates for 1-5 stars.
6. Local keyword targets (city + service) via keyword-research qualitative method.
7. Save seo/local-seo-<city>-<date>.md + LocalBusiness JSON-LD draft.

Rules

• Never create fake locations or fake reviews.
• Location pages need real local substance - see programmatic-seo anti-patterns.
• Distance cannot be faked; do not promise pack rankings.

Anti-patterns

• Doorway city pages with spun paragraphs
• Inconsistent NAP across citations