Marketing OS Routines

Register the routines that keep a Marketing OS current, and audit the ones already running.

[!important] A routine is a scheduled task The two words mean the same thing here. Routines/ holds ten prompt files; a routine only runs once there is a scheduled task firing it. Creating that task is this skill's whole job.

This skill owns routines end to end: the ten templates in assets/, authoring them into the OS, and creating the scheduled tasks. marketing-os-setup invokes it and never does any of that itself. Works either way: invoked from setup, or run on its own against an OS that already exists.

Run from the OS root, then branch on what is there:

State	Do
No Context/config.md	The OS is not set up. Point the user at marketing-os-setup and stop
config.md but no Routines/	Fresh build. Read the OS, propose a fitted set, write the files, then schedule
Routines/ exists, nothing scheduled	Skip authoring. Go to the connector probe and schedule what is there
Routines already scheduled	Audit mode

Never refuse to run because Routines/ is missing. Writing it is the job.

Stay inside that root. Read and write only within it. Do not list, glob or read elsewhere on the machine, and do not go looking for other vaults or example OS folders. If something outside the root would help, name the one path and ask. Start from zero on identity. Every name, org and handle comes from Context/config.md or from the user in this conversation. Never from your context, the system username, the cwd folder name, a git config, or a connected account, and never echoed back as "confirm this?". If config.md does not name it, you do not know it: say the key is empty rather than filling it.

Two modes, detect which

Install mode. Nothing scheduled yet. Read the OS, propose the set, author the files, probe connectors, create the scheduled tasks, report what is degraded.

Audit mode. Routines already scheduled. Check whether they actually ran, and whether they wrote anything.

Detect by listing existing scheduled tasks whose names begin with the routine_prefix in Context/config.md, defaulting to marketingos-.

Install mode

1. Read the OS, then propose the set

Never install ten files sight unseen. The ten templates are a strong default, not a fixed set, and a routine writing to a folder this OS does not have is a routine that logs not available forever.

Read first, and read only what you need:

1. The tree. Which of the seven knowledge folders exist, and what is actually in each.
2. Context/config.md. The primary channel, the other channels, the timezone, the thresholds, the connector map.
3. Context/infrastructure.md. Which connectors are authenticated and what each gap costs.
4. Routines/CLAUDE.md if it exists, so you do not propose something already there.

Then propose a set and let the user pick. Put all ten templates from assets/ on the table with a verdict each, plus anything this OS specifically needs that the ten do not cover:

Verdict	When
Write and schedule	Its write target exists and at least one connector it needs is live
Write, schedule later	Its target exists but its connectors are dead. The file is still worth having
Skip	Nothing in this OS for it to write. Say which folder is missing
Propose new	This OS has a surface or a folder the ten do not serve. Name it and say what it would write

Show that as one list. All ten get a verdict, which puts five to ten real options in front of the user in a single pass, and that is what makes this fast rather than a questionnaire. Recommend a default, then wait. Never advance on a single suggestion.

A "propose new" routine follows the same contract as the ten. Read the rules for writing one in assets/_register.md before authoring it: independent, degrades, no instance literals, states its boundary, logs if it is brain-update. Model it on the closest of the ten rather than inventing a shape.

Then write the chosen files into Routines/ flat, plus _register.md as Routines/CLAUDE.md, and substitute every placeholder from what you read in step 1. The <angle bracket> markers and their sources are mapped in assets/_register.md.

Then grep Routines/ for <. A placeholder left unsubstituted ends up in a live scheduled task and nobody notices.

2. Author the chosen files

Write them into Routines/ flat, plus _register.md as Routines/CLAUDE.md.

Every routine file keeps its own schedule: and category: frontmatter and its Set it up block, then a divider. Everything below that divider is the routine's prompt, and the scheduled task points at the file rather than inlining it, so an edit takes effect on the next run.

Skip this step entirely when Routines/ already holds the files.

3. Probe the connectors

One cheap read per connector, never a write. Record connected, degraded, or missing.

This is the step that makes the skill worth running. Registering ten routines against unauthenticated connectors produces ten failing runs, and a user who turns the whole thing off.

4. Decide what to schedule now

Ten routines, all first-class. There is no parked tier. What varies is when each one has something real to say.

Register these first, because they produce signal on day one:

Routine	Register when
morning-performance-sweep	At least one analytics source is live. Without any, it writes an empty snapshot every day
dashboard	The sweep has produced at least one real snapshot. It is self-sufficient and will pull for itself, but it has nothing to render against an empty OS
content-pipeline-sync	The primary channel is reachable. Otherwise it cannot detect a publish
market-scan	Any scraping or search is available. Honest even when degraded
competitor-radar	The channel research connector is live

Then these, once the OS has enough in it for them to be useful:

Routine	Waits for
customer-intel	Transcripts or community is live. One is enough
pipeline-hygiene	A pipeline with something in it to audit
campaign-sync	A campaign. It no-ops until one is running, which is correct behaviour
monthly-report	A month of snapshots
quarterly-report	A quarter of snapshots

Registering a report routine on day one produces a report full of gaps that teaches the user the OS does not work. Say that plainly rather than registering it and hoping.

Then put the choice to the operator rather than deciding for them. Present all ten with a recommended verdict each: register now, wait for a named precondition, or skip. Let them pick which set goes live in this pass. Registering one routine and proving it works beats registering ten and debugging in the dark, so if they are unsure, recommend starting with the sweep alone.

5. Create the schedules

Create them. Do not explain how to create them. Do not stop at "here is what to paste" while a mechanism is available.

Ask for the schedule in plain language

A routine is a scheduled task. Creating one means asking for a scheduled task in plain words and letting the environment pick its own mechanism. Do not write a cron expression and do not choose a scheduling tool. Say what you want scheduled, when, where, and with what prompt.

One request per routine, shaped like this:

Create a scheduled task named marketingos-dashboard, running daily at 10:30 in America/Sao_Paulo, with the working directory set to the OS root, and this prompt: Run the Marketing OS dashboard routine. Read and execute @Routines/dashboard.md exactly as written. Unattended: never ask a question, make the safe assumption and note it. Enable these connectors: <the ones that routine's Set it up table lists>.

The four values, and where each comes from:

• Name the routine's own name: field, so audit mode can find it by prefix later.
• Cadence the human cadence from the routine's schedule: field, in the timezone from Context/config.md. "Daily at 10:30", "Monday at 09:00", "the 1st of the month at 09:00". Leave it in those words.
• Working directory the OS root. This is the one thing a routine cannot work out for itself.
• Prompt the short pointer above, never a paraphrase of the routine file.

Full list of the ten with their cadences in references/registration.md.

Then verify each one took

A created trigger is not a working routine. Per references/registration.md: confirm it appears in the schedule list, confirm its next run time is right in the right timezone, and after its first fire confirm a log entry landed in Intelligence/logs/. The third is the only one that proves it works rather than merely exists.

[!important] The order is a rhythm, not a chain No routine depends on another having run. Each one pulls whatever it needs, so any single routine run alone against a fresh OS still produces a complete result. The times matter only for efficiency: a later routine that finds numbers already dated today skips the pull.

Never tell the operator that one routine has to run before another, and never register a routine on the assumption that its inputs will already be there. If a routine appears to need that, it is a bug in the routine file, not a scheduling constraint.

6. Report honestly

For each registered routine: name, cadence, next run, and what it cannot do yet.

Say where the run reports will land: each routine closes by invoking instant-ui to render a one-pager into Analytics/dashboard/runs/. That folder fills as the routines fire, and it is the fastest way to see whether a run did anything useful.

Not "the sweep is registered." Instead: "morning performance sweep registered, daily 08:00. It will pull channel and email metrics. No revenue or conversion data until the payments and product analytics connectors are authenticated, so metrics.md will carry gaps in the revenue and conversion sections."

For each routine not registered: which one, and the specific precondition.

Audit mode

The reason this mode exists: a silently dead routine is the most dangerous failure in the OS. Everything downstream keeps looking correct while going stale, and nobody notices for weeks.

Check four things

1. Did it run? Compare the registered schedule against Intelligence/logs/. Every brain-update routine logs every time, including a run that changed nothing. A routine with no log line on a day it should have run either did not run or failed silently. Both are findings.

2. Did it write anything? A routine that runs daily and has not changed a file in a week is running but not working. Check its declared write targets from Routines/CLAUDE.md.

3. Is it still within budget? Every routine declares budgets: in frontmatter. A routine consistently hitting its cap is queueing work every run and silently falling behind.

4. Do the schedules still agree with config? The routines: block in Context/config.md, the schedule: field in each routine file, and the cadence on the actual scheduled task must all match. Drift means someone changed one and not the others.

Report

A table: routine, expected cadence, last log entry, last write, verdict. Verdicts are healthy, ran but wrote nothing, silent, or budget-capped.

Then the fixes, concretely. Do not just flag.

Rules

• Never edit a routine file to make it work. Every value comes from Context/config.md. If a routine needs something that is not a key there, that is the finding: report it as a bug rather than patching around it.
• Never register a routine whose connector is missing unless it degrades honestly and says so in its own log. Reports and radars do not qualify.
• The dashboard is the only hybrid. It logs the knowledge change when it has to pull, and it also produces the deployed page. So check both: its log entry on the days it pulled, and the output file's timestamp for the rebuild itself. The other nine are brain-update and log every run, including a run that changed nothing.
• Ask before deleting or replacing an existing registration.
• On any change, update Routines/CLAUDE.md so the register reflects what is actually scheduled.

Self-improvement

This skill is never finished. Improve it as you use it.

• When the user corrects how a routine was registered or audited, update references/registration.md so the correction sticks. Do not just fix it for this run.
• When a correction is a hard rule ("always X", "never Y"), add it as a permanent rule here.
• When a routine turns out to need a precondition this skill did not list, add it to the register-when tables above.
• When a routine cannot run without editing its file, that is a bug in the routine or a missing Context/config.md key. Report it as a finding and record it, rather than patching the routine.
• When the user says an audit report was genuinely useful, save it to references/examples/ as a model for future runs. Strip the org name, handles and numbers first: the example is a shape, not a record.
• Keep the skill small: when you add something, run the deletion test and cut anything that no longer changes behavior.