LinkedIn (Posting & Analytics) Runtime Skill

Use this skill to publish and manage content on the user's LinkedIn via the official API MCP (mcp__linkedin__*). This is the compliant path for posting and reading stats on the user's own content and the company pages they admin.

When To Use

Use this skill to: post to LinkedIn, attach images/video/documents to a post, comment/react on posts, publish on an admin'd company page, manage (list/delete) the user's own posts, or read engagement stats on their posts.

Do NOT use this for: people/company search, reading third-party profiles, jobs, DMs/messaging, or browsing the feed. LinkedIn's official API does not expose those surfaces in this runtime.

Connection

Authenticates via LinkedIn OAuth. URNs are required identifiers: get the member URN from get_profile (use as author_urn/actor_urn), and organization URNs from list_organizations (use as owner_urn/org_urn). On an auth/scope error, stop and ask the user to reconnect LinkedIn.

Core Tools

Publish:

• create_post — required: author_urn, text. The core posting call.
• upload_image / upload_video / upload_document — required: owner_urn, src. Upload media first, then reference it when creating the post.

Company pages (admin only):

• list_organizations, get_organization, list_org_posts (req org_urn).

Manage & measure:

• get_my_posts (req author_urn), delete_post (req post_urn).
• get_post_stats (req author_urn) — engagement on the user's posts.
• create_comment (req post_urn,actor_urn,text), react_to_post (req post_urn,actor_urn), get_post_comments, get_post_reactions.

Common Recipes

Post text to the user's profile

1. get_profile → author_urn.
2. Show the final post text to the user and get approval (Guardrails).
3. create_post with author_urn + text.

Post with an image

1. get_profile → author_urn (or list_organizations → org_urn for a company page).
2. upload_image with owner_urn + src; keep the returned media reference.
3. Confirm caption with the user, then create_post including the uploaded image.

Report engagement

1. get_my_posts (author_urn) to list recent posts. 2. get_post_stats to summarize reach/engagement.

Guardrails

• Publishing is public and immediate. Never create_post / create_comment / react_to_post without showing the exact content (and target profile vs company page) and getting explicit approval.
• Confirm the target: posting as the member (author_urn from get_profile) vs a company page (org_urn) are very different audiences — verify which the user means.
• delete_post is the only cleanup; a published post may already have impressions before deletion. Don't rely on delete to "undo" a mistaken post.
• One post per request unless the user explicitly asked for several; avoid spammy repeated posting.

Edge Cases & Errors

• Wrong/empty URN is the most common failure — always derive URNs from get_profile / list_organizations, never invent them.
• Company-page actions require the user to be an admin with org scopes; a 403 means they lack page permission, not a bug.
• Media must be uploaded before it can be attached — don't pass a raw local path to create_post.
• Auth/scope errors → stop and ask the user to reconnect.