Media Monitoring Skill

Overview

The Media Monitoring skill provides deep integration with media monitoring platforms for comprehensive coverage tracking, sentiment analysis, and PR measurement reporting. This skill enables real-time awareness of media mentions and brand coverage across all channels.

Capabilities

Platform Integration

• Cision API integration for media monitoring
• Meltwater API integration for global coverage
• Brandwatch media monitoring configuration
• Multi-platform data aggregation
• Real-time alert configuration

Search and Query

• Boolean search query building and optimization
• Keyword and phrase tracking
• Competitor mention tracking
• Executive and spokesperson monitoring
• Industry topic monitoring

Coverage Analysis

• Media clip aggregation and deduplication
• Outlet tiering and weighting
• Share of voice calculation
• Message pull-through tracking
• Coverage quality scoring

Sentiment Analysis

• Automated sentiment classification
• Sentiment trend tracking
• Topic-based sentiment analysis
• Comparative sentiment benchmarking
• Alert on sentiment shifts

Alerting and Reporting

• Coverage alert configuration
• Trend detection and spike alerts
• Automated report generation
• Executive dashboard feeds
• Custom report scheduling

Usage

Monitor Configuration

const mediaMonitorConfig = {
  client: 'Cision',
  profile: {
    brandTerms: ['Company Name', 'CEO Name', 'Product Names'],
    competitors: ['Competitor A', 'Competitor B'],
    industryTopics: ['Industry Term 1', 'Industry Term 2']
  },
  sources: {
    tiers: {
      tier1: ['WSJ', 'NYT', 'Bloomberg', 'Reuters'],
      tier2: ['Industry Pub 1', 'Industry Pub 2'],
      tier3: ['Regional', 'Trade']
    },
    types: ['print', 'online', 'broadcast', 'podcast']
  },
  alerts: {
    tier1Coverage: { immediate: true, recipients: ['comms-team@company.com'] },
    negativeSentiment: { threshold: -0.5, immediate: true },
    volumeSpike: { multiplier: 2, immediate: true }
  },
  reports: {
    daily: ['coverage-summary'],
    weekly: ['share-of-voice', 'sentiment-trends'],
    monthly: ['comprehensive-analysis']
  }
};

Coverage Analysis

const coverageAnalysis = {
  period: 'monthly',
  metrics: {
    totalMentions: 245,
    uniqueOutlets: 87,
    estimatedReach: 45000000,
    shareOfVoice: {
      'Company': 35,
      'Competitor A': 28,
      'Competitor B': 22,
      'Other': 15
    },
    sentimentBreakdown: {
      positive: 45,
      neutral: 48,
      negative: 7
    },
    topOutlets: [
      { name: 'TechCrunch', mentions: 8, sentiment: 'positive' },
      { name: 'WSJ', mentions: 5, sentiment: 'neutral' }
    ],
    messagePullThrough: {
      'Key Message 1': 68,
      'Key Message 2': 45,
      'Key Message 3': 32
    }
  }
};

Process Integration

This skill integrates with the following PR processes:

Process	Integration Points
reputation-monitoring.js	Real-time coverage tracking
reputation-risk-identification.js	Early warning detection
media-coverage-analysis.js	Coverage measurement
pr-measurement-framework.js	Metrics and reporting

Best Practices

1. Comprehensive Boolean: Build thorough search queries to capture all relevant coverage
2. Outlet Tiering: Weight coverage by outlet quality and relevance
3. Regular Review: Monitor alerts and adjust queries as needed
4. Sentiment Validation: Periodically validate automated sentiment accuracy
5. Competitive Context: Always track competitors for benchmarking
6. Spike Investigation: Investigate volume spikes immediately

Metrics and KPIs

Metric	Description	Target
Coverage Volume	Total media mentions	Trending upward
Share of Voice	% of industry coverage	Leading position
Sentiment Score	Average sentiment rating	>70% positive/neutral
Message Pull-Through	Key messages appearing	>50% of coverage
Tier 1 Coverage	Top-tier outlet mentions	Consistent presence

Related Skills

• SK-002: Social Listening (social channel monitoring)
• SK-009: PR Analytics (measurement integration)
• SK-006: Reputation Intelligence (reputation tracking)