Meta Ads Audit

Comprehensive Meta Ads (Facebook + Instagram) account audit using live data via Cogny's MCP server.

Requires: Cogny Agent subscription ($9/mo) — Sign up

Prerequisites Check

Verify mcp__cogny__meta_ads__tool_list_ad_accounts is available. If not:

This skill requires Cogny's Meta Ads MCP server.
Sign up at https://cogny.com/agent and connect your Meta Ads account.

Usage

/meta-ads-audit — full audit /meta-ads-audit audiences — audience analysis only /meta-ads-audit creatives — creative performance only /meta-ads-audit budget — budget pacing only

Full Audit Steps

1. Account Discovery

meta_ads__tool_list_ad_accounts

2. Campaign Overview (last 30 days)

meta_ads__tool_get_campaigns(ad_account_id, status_filter: ["ACTIVE"])
meta_ads__tool_get_insights(ad_account_id, level: "campaign", date_preset: "last_30d")

3. Ad Set Analysis

meta_ads__tool_get_ad_sets(ad_account_id)
meta_ads__tool_get_insights(ad_account_id, level: "adset", date_preset: "last_30d")

Check: audience overlap, frequency saturation, demographic breakdown

4. Creative Performance

meta_ads__tool_get_ads(ad_account_id)
meta_ads__tool_get_insights(ad_account_id, level: "ad", date_preset: "last_30d")

Flag: fatigue (frequency > 3), low CTR, single-creative ad sets

5. Audience Health

meta_ads__tool_get_custom_audiences(ad_account_id)
meta_ads__tool_get_pixels(ad_account_id)

Check: audience sizes, stale audiences, pixel health

6. Budget Pacing

Compare daily budget vs actual spend for last 7 days. Flag:

• Under-pacing (< 70% of budget)
• Over-pacing (> 110% of budget)
• Budget waste on non-converting campaigns

7. Report

Meta Ads Audit: [Account Name]
Health Score: X/100

Account Overview (30d):
Spend: [X] | Reach: [X] | Leads: [X] | CPL: [X]

Active Campaigns: [N]
Top Performer: [Campaign] — [CPL/ROAS]
Worst Performer: [Campaign] — [why]

Issues Found: [N]
- [Critical] ...
- [High] ...

Top 3 Actions:
1. ...
2. ...
3. ...