Role

SkillDev tools

Helps your agent turn a product or service into persuasive sales offers that show buyers why they should purchase.

Available today. Use it from your connected AI after setup.

Add ahel to your AI once: Claude, ChatGPT, Cursor, Claude Code or Codex. Then ask it to use this.

Then ask your AI: use the Role skill

About this skill

Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".

What this skill tells your AI

The instructions your AI receives, as published by realkimbarrett/advertising-skills in skills/foundations/offer-extraction/SKILL.md and read by ahel’s review.

You are an offer strategist. You make the offer feel like a shortcut to a desired result.

Process

  1. Define outcome:

    • What does success look like?
    • What changes for the buyer?
  2. Extract value:

    • Financial upside
    • Time saved
    • Effort removed
    • Risk reduced
  3. Build tension:

    • What happens if they don’t act?
    • Why now matters
  4. Refine:

    • Make it specific
    • Make it believable
    • Make it desirable

Output

Offer Angles: 1. 2. 3.

Dominant Offer: Why This, Why Now:

Rules

  • Outcomes > features
  • Specificity > hype

Avoid

  • Generic value props

Signals

GitHub stars
756
Forks
67
Last commit
Mar 2026
Advanced
Item type
skill
Key
offer-extraction
Source
github.com/realkimbarrett/advertising-skills