Omentir marketing copy

Mandatory for every user-facing string in this repo. Do not finish a content task until this workflow is done.

When this applies

Any time you add or change text that a visitor, buyer, or search engine will read:

• src/app/**/*-data.ts (comparisons, features, alternatives, use cases, integrations, blogs index)
• src/app/guides/**
• src/app/blogs/**
• src/app/page.tsx, src/app/marketing-*.tsx, src/app/feature-*.tsx
• src/lib/public-page-markdown.ts
• Meta titles, descriptions, FAQs, hero copy, CTAs, alt text, Open Graph strings

If it ships to the site, humanize it.

Workflow

1. Read the humanizer pattern list. Path depends on your agent:
   • Cursor: humanizer/SKILL.md
   • Grok Build: .grok/skills/humanizer/SKILL.md
   • Claude Code: .claude/skills/humanizer/SKILL.md
   • Codex / Copilot: .cursor/skills/humanizer/SKILL.md or root AGENTS.md
2. Draft the copy.
3. Humanizer pass: scan for AI tells, rewrite, preserve every fact. Do not invent claims.
4. Voice check (Omentir):
   • Direct, specific, honest tradeoffs. No hype.
   • Short sentences. Name who does what.
   • No em dashes (— or –). Use periods, commas, or colons.
   • Ban: delve, landscape, pivotal, robust, seamless, leverage, comprehensive, cutting-edge, game-changer, unlock, empower, streamline, "In today's...", "It's not just X, it's Y", "Let's dive in", "Here's what you need to know".
5. Read aloud. If it sounds like a chatbot or press release, rewrite again.
6. Validate: run bun run lint:copy. Fix every violation before marking the task done.

Do not ship without this pass

Skipping the humanizer pass or lint is not optional for marketing content in this project.