Add Organization schema markup
SkillWeb & browsingOrganization is a skill for auditing structured data on a business or brand website homepage. It checks that an organisation's homepage markup describes the company, non-profit, or publisher accurately, so Google can show correct Knowledge Panel information in Search.
Available today. Use it from your connected AI after setup.
No other account needed.
Have an AI agent that can load skills.
Then ask your AI: use the Add Organization schema markup skill
What your AI can do with it
- Audits structured data on an organisation's homepage
- Checks markup for companies, non-profits, and publishers
- Verifies details that feed Google's Knowledge Panel
- Flags inaccuracies in how a brand is described to Search
Getting started
- Have an AI agent that can load skills.
- Add the organization skill to the agent's available skills.
- Provide the homepage URL of the organisation to audit.
- Ask the agent to run the audit and review the structured data findings.
What this skill tells your AI
The instructions your AI receives, as published by thedaviddias/front-end-checklist in skills/organization/SKILL.md and read by ahel’s review.
Organization schema helps Google understand your brand, populate your Knowledge Panel with accurate information (logo, social links, contact details), and improve brand-related search appearance.
Quick Reference
- Add Organization JSON-LD schema to your homepage (and only the homepage)
- Required: name, url, logo — all other properties strengthen your Knowledge Panel
- sameAs links to social profiles help Google confirm your brand identity
- Use a persistent logo URL that won't change; it appears in Google's Knowledge Panel
Check
Check the homepage for a JSON-LD script block with @type 'Organization' or 'Corporation'. Verify it includes: name, url, logo (with @type ImageObject), and sameAs array with social profile URLs. Validate with Google's Rich Results Test.
Fix
Add an Organization schema JSON-LD block to the homepage . Include name, url, logo (ImageObject with url, width, height), contactPoint, and sameAs array pointing to your official social media profiles and Wikipedia/Wikidata entries if available.
Explain
Organization structured data tells Google who you are as a brand. Google uses it to populate the Knowledge Panel in search results—the box showing your logo, social profiles, and contact info that appears for branded queries. Without it, Google has to guess this information from unstructured content.
Code Review
Check the homepage for a JSON-LD script with @type 'Organization' or 'Corporation'. Verify: name matches the site's official brand name, url matches the site's canonical-url homepage URL, logo.url is an absolute HTTPS URL pointing to an actual image, sameAs array contains at least 2 verified social profiles. Validate with Google's Rich Results Test. Confirm Organization schema is NOT duplicated on interior pages.
For full implementation details, code examples, and framework-specific guidance,
see references/rule.md.
Rule page: https://frontendchecklist.io/en/rules/seo/organization
Signals
- GitHub stars
- 74k
- Forks
- 7k
- Last commit
- Aug 2026
Questions
- Who is this skill for?
- Organisations, companies, non-profits, and publishers that want accurate Knowledge Panel information in Google Search.
- What does it audit?
- The structured data on a business or brand website homepage.
- What is a Knowledge Panel?
- A summary of an organisation that Google shows in Search results; this skill helps ensure the details feeding it are accurate.
Advanced
- Item type
- skill
- Key
organization- Source
- github.com/thedaviddias/front-end-checklist