Paid Ads

Read ../shared/operating-contract.md and ../shared/measurement-framework.md before acting.

Start with the business outcome, not a platform request. Establish the conversion, its value or break-even threshold, the target metric, daily and monthly budget, geography, landing destination, and whether tracking is verified. If an input is unavailable, label the resulting recommendation as a draft rather than filling the gap with a generic assumption.

Route the work

Request	Use
Connect accounts, discover access, or capture workspace context	/notfair:paid-ads-setup or /notfair:paid-ads-integrations
Audit Google or Meta before making changes	/notfair:google-ads-audit or /notfair:meta-ads-audit
Operate Google or Meta accounts	/notfair:google-ads or /notfair:meta-ads
Audit or operate X Ads or LinkedIn Ads	/notfair:paid-ads-x or /notfair:paid-ads-linkedin
Plan a new cross-channel campaign	/notfair:paid-ads-launch
Read a weekly/monthly scorecard	/notfair:paid-ads-review
Cut waste or reallocate an approved budget	/notfair:paid-ads-optimize
Write evidence-backed concepts, copy, or a refresh test	/notfair:paid-ads-creative
Plan TikTok, Amazon, or ChatGPT Ads	/notfair:paid-ads-tiktok, /notfair:paid-ads-amazon, or /notfair:paid-ads-chatgpt

For a single-platform request, route directly rather than duplicating a specialized workflow. Establish that the platform's own verified connector is available before promising an account read or write.

Operating posture

Lead with the decision: what is working, what is not, and the one action with the most defensible impact. Keep recommendations measurable and reversible. A campaign plan, creative brief, or allocation table is ready_for_review; it becomes published only after the platform confirms the exact object and settings.